Whenever we are unsure how to act, we look to the group (the many) to guide our behaviour. We are constantly scanning our environment and wondering, “What is everyone else doing?” We check reviews on Amazon or Yelp or TripAdvisor because we want to imitate the “best” buying, eating, and travel habits....

Likewise, humans everywhere pursue power, prestige, and status. Historically, a person with greater power and status has access to more resources, worries less about survival, and proves to be a more attractive mate. Let's explore in more depth....