Sarah Moore (@TheSarahMoore) is the owner of Eleven Lights Media down in Brisbane, Australia. She has been seen in @mashable + @Inc + @HuffingtonPost + @Problogger  Her company, "wants to help business owners and brands leverage the power of social! It seems these days that most businesses know that they need to be on social media but they don’t necessarily understand why. We understand that this shift can be overwhelming and we want to remove that overwhelm and ultimately help you leverage your social media to not only drive sales but also to increase your brand awareness by cutting through the noise. This is what I live and breathe." In this episode we discuss why it’s not enough to just write blog posts, why brick and mortar businesses should start using video, the time of day to target your audience, and much more.  This episode is brought to you by the animation company drive80.com. Drive 80 explains what your business does in 90 seconds or less with video animation.