Evan Abrams is an After Effects bad ass. I started following his Youtube channel years ago for tips on how to navigate through AE. I fell in love with his channel because it's not just informative but he's hilarious and super down to earth. He also knows his shit and has been using his channel to earn passive income and gain new clients because of it. In this episode we talk about how to farm your youtube statistics for nuggets on info to see what is really working, how his shorter videos are more popular than others, why addressing frustrated youtube comments can flip the conversation to positive, segmenting your content is important to tell the audience what they are getting themselves into, if you ever get an email fromYouTube to go network with other YouTube plaque owners you should go do it, how to make money on YouTube, why YouTube is not the best place to be for passive income unless you’re constantly putting up content, and a ton more. This episode is brought to you by: 1. The animation company drive80.com. Drive 80 explains what your business does in 90 seconds or less with video animation.  2. Sendlift.com The last time you sent out cards or a letter what all did it involve? Going to the store and buying cards, getting a roll of stamps from the post office, then finding two hours to block out so you can sit down and do them. With SendLift you never have to do that again, all you have to do is login, upload a spreadsheet and press enter, bingo bango, handwritten cards and notes sent to your customers.