Chris Savage is the co-owner of Wistia which is an internet video hosting and analytics company. It provides video hosting for businesses and personal users. The Wistia application includes detailed analytics (such as viewer heatmaps) and integrations with external stats tools like Google Analytics. Its interface allows for complete customization of the video player, post and pre-roll behavior of the video, and an API which allows users to make customizations to their videos, accounts, and statistics programmatically on the back end In this episode, we talk about how Wistia came to be, how showing people best practices for using/creating video has grown their customer base, why they use facebooks video platform to grow their business, how you can track viewers based on them just hitting the play button on the wits player, how price intelligently exploded their video marketing efforts based on the success from using Wistia, and a bunch more. This episode is brought to you by: 1. The animation company drive80.com. Drive 80 explains what your business does in 90 seconds or less with video animation.  2. Experiment 27. They are a services company that works with top mobile app development firms to build out their marketing systems. Most agencies, even ones with multi millions in revenue - still don't have time to manage their own marketing channels, that's where x27 steps in. they do everything from cold email outreach to negotiating partnerships to PPC and SEO.