In this episode, I speak with Ryan Carey who helps coach people to be comfortable on camera with his company BetterOn.video. However, he cut his teeth with his youtube channel RyCareyously where he would live out the dreams of people and video tape it. This was a super fun interview because we were introduced by my buddy Tom Simon a few weeks before I recorded this and it was if we had known each other forever. Some of the topics we discuss are how he used to work at youtube, why becoming technologically introverted made him branch out and create a youtube channel, being philanthropic gave him the freedom to have fun with his content, having purpose and authenticity with video equates to gold, how a viral video got him on the Hallmark channel, what CPM actually means, why people gravitate to authentic content because we’re tribal, his camera coaching business, and a ton more. This episode is brought to you by: 1. The animation company drive80.com. Drive 80 explains what your business does in less than a minute. 2. Experiment 27. They are a services company that works with top mobile app development firms to build out their marketing systems. Most agencies, even ones with multi millions in revenue - still don't have time to manage their own marketing channels, that's where x27 steps in. they do everything from cold email outreach to negotiating partnerships to PPC and SEO.