In today's digital landscape, where online visibility is paramount, businesses of all sizes strive to maximize their reach and attract potential customers. While various marketing techniques can help achieve this goal, none are as effective and influential as Search Engine Optimization (SEO). The art of SEO encompasses a set of proven strategies that enable businesses to improve their search engine rankings, boost organic traffic, and ultimately increase sales and leads. To help us better understand this topic, we host Brandon Leibowitz from SEO Optimizers.

SEO has evolved significantly over the years, adapting to the ever-changing algorithms and practices of search engines such as Google, Bing, and Yahoo. It has become a multifaceted discipline that combines technical expertise, analytical skills, and creative thinking. At its core, SEO aims to optimize a website's structure, content, and online presence to ensure its visibility and relevance to search engine users.

Time Codes

• (0:09)Introduction of today's topic and guest expert
• (1:40) Brandon's journey to the SEO industry
• (03:48) Role of Google algorithms in SEO
• (07:30) How he leverages artificial intelligence in his SEO content creation
• (07:53) Trends in the SEO over the past 5 years
• (11:40) How he builds a database of backlinks
• (12:33) How he "ethically hack" competitor SEO traffic
•  (15:43) Trends in on-site conversion
• (17:56) Common mistakes in company websites in 2023
•  (21:36) How he is marketing his own business today
• (22:46) Brandon's contact information
• (23:30) Brandon's choice of brand ambassador