Pepsi was desperate to make up ground on rival Coke in the year 1996, which led them to one of the craziest spending sprees in marketing history and one lawsuit over a harrier jet.
We're joined by writer and comedian Brandon Alexander to see if it was money well spent.
Sources:
Commercial https://www.youtube.com/watch?v=ZdackF2H7Qc
Coke 1995 Filings - http://getfilings.com/o0000950144-96-000807.html
Ad Brands Pepsico history - https://www.adbrands.net/us/pepsico-us.htm
Snopes - https://www.snopes.com/fact-check/getting-harrierd-away/
NYT: Seeking consistency for a change, Pepsi plays off its 1995 campaign. - https://www.nytimes.com/1996/01/24/business/media-business-advertising-seeking-consistency-for-change-pepsi-plays-off-its.html
Through the years - https://adage.com/article/news/pepsi-cola-advertising-years/65047
Pepsi & Lucas Films - https://www.latimes.com/archives/la-xpm-1996-05-16-fi-4728-story.html
History of Pepsi - http://www.pepsibrattleboro.com/historyofPepsi
Court Filings - https://law.justia.com/cases/federal/district-courts/FSupp2/88/116/2579076/
BBDo made Pepsi - https://adage.com/article/ad-review/bbdo-made-pepsi/132790
Daily Mirror turns Blue - https://www.marketingweek.com/pepsi-to-turn-the-daily-mirror-blue/
Concord - https://www.baatraining.com/did-you-know-about-pepsi-concorde/
Lunches lavish - https://www.upi.com/Archives/1996/04/02/Pepsi-launches-lavish-blue-campaign/6584828421200/
How Coke is Kicking Pepsi’s Can - https://fortune.com/2015/11/10/coca-cola-pepsi-fortune-1996/
Nothing Else - https://adage.com/article/news/pepsi/83842
Coke inks deal - https://www.bizjournals.com/atlanta/news/2019/06/24/coke-extends-olympic-partnership.html
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