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E-Commerce Answers

Accorin Agency

E-Commerce Answers

A weekly Business and Marketing podcast
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E-Commerce Answers

Accorin Agency

E-Commerce Answers

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E-Commerce Answers

Accorin Agency

E-Commerce Answers

A weekly Business and Marketing podcast
Good podcast? Give it some love!
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Episodes of E-Commerce Answers

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We’re vax’d. We’re boosted. And hopefully we’re getting back to in-person meetings and trade shows in 2022. While we’re disappointed this will be the third year without Magento Imagine (now re-crafted as a part of Adobe Summit, understandably),
In the last year BigCommerce has pushed hard to develop its platform, differentiate between its two main competitors in the marketplace, it has gone public, and it has managed growth in a time where adding talent has been very difficult. From o
If you already have or subscribe to an e-commerce infrastructure and you are considering major changes or re-platforming, it’s tempting to jump in and get proposals from a number of platforms and SIs, evaluate those, and pick a winner and move
In April, Accorin was acquired by Wasserman, along with Gen Z / Millennial-focused agency Riddle & Bloom. It was the two firms’ second acquisition within a four year period. The first in 2018, merged a small but growing agency operation with PE
E-commerce platform selection is an integral part of the services that Accorin provides to its clients. Platform selection is also what merchants think about a lot because they are constantly barraged with marketing messages from the platform c
The back to school period of late Summer is always big for all retail and e-commerce shopping activity, but obviously this year is going to be different. We’re witnessing new market forces in an explosion of e-commerce activity as consumers and
2020 was a big year for e-commerce. Depending upon the source you look at, it’s easy to find data indicating we experienced 8-12 years of e-commerce growth in just a few short months. Some industries thrived in the need to adopt and evolve e-co
Like just about everyone we’re all itching to do some travel, hit some trade shows and get back to doing business in person. The pandemic is slowly loosening its grip, so we’re carefully planning what events and shows will provide the most bang
Accorin is pleased to announce a set of recently updated B2B-focused extensions for Adobe Commerce just in time for Adobe Summit 2021. These extensions support the framework of Self-Service B2B e-commerce which Accorin designs, builds, and mana
As an e-commerce agency we focus on helping a lot of B2C and B2B clients move beyond the basics of an e-commerce website to transform their e-commerce systems to really help move the business in a positive direction. That means more than just h
Premier Hydro is a successful business in the hydroponics supply space. They are based out of suburban Detroit Michigan. The owner has been running a successful retail operation for over a decade and online sales for the last five years. The me
Adobe Magento will remain a worldwide leading e-commerce platform in 2021 but as its ownership by Adobe deepens so will the integrations with other aspects of the Adobe experience cloud platform. There is no question that for larger enterprises
We’ve alluded to ‘Creation of a Plan’ vs ‘Selection of a Platform’ as a “Chicken vs Egg’ problem in the past; we’ve done this primarily because we see many client prospects wrestling with this decision. As strategists, consultants, software arc
For several years now we have been helping B2B merchants design, configure and deploy e-commerce websites using Magento 2. It’s obvious that the requirements of B2B merchants can be very different than those of B2C. B2B merchants typically need
Just this month BigCommerce announced the launch of “B2B Edition,” its enterprise version that incorporates features from B2B app provider “Bundle B2B.” This is an important announcement for BigCommerce and a great opportunity for e-commerce in
A recent article in Entrepreneur by Scot Chrisman – 3 Psychological Biases That Affect Whether Someone Buys Your Product or Not – has some really important thoughts and insights for e-commerce merchants. This week, we’d like dive into each of t
As Accorin grows, we continue to explore partnerships with software and platform companies that help our clients achieve success. The latest addition to our e-commerce platform capabilities is BigCommerce. We’ve recently been accepted into thei
These days it’s not uncommon for technology managers in corporations to be charged with e-commerce and digital transformation projects at the same time. This means that projects will compete for resources and budgets, and stakeholders can be co
The Accorin team has been experts at e-commerce integration for some time and over the last few years has been developing products and customizations to help a variety of merchants. Leveraging this expertise and our recent experience helping cl
There are a number of elements that factor into any platform selection process – even more when considering finding the right one for a B2B company. Let us give you an introduction into the way we think about this critical decision making at Ac
At the end of June, Shopify held its 2021 developer conference Shopify Unite (virtually) and the Accorin team tuned in to read the tea leaves and get some insights into what Shopify might have in store for us in its development roadmap. For man
At Accorin we are advocates of Klaviyo as the highest performing, easiest-to-use email / sms service provider for e-commerce merchants. Klaviyo newbies love it because it’s easy to learn, which means you can teach relatively new e-commerce team
As expected, 2021 is proving to be a very active year for all of the major e-commerce platforms. Many are pushing their resources hard to release new features and merchants are pushing platforms to expose their roadmaps in an effort to stay in
The purpose of this article is to provide e-commerce merchants that are new to Magento or migrating from Magento 1 to Magento 2 with 10 key lessons that will help to ease the migration to Magento 2 from a completely different platform or from M
The second (and hopefully last) virtual Adobe Summit (formerly Magento Imagine) was held last week with hundreds of speakers and sessions April 27-29. Accorin sponsored the Commerce Track sessions but many of us wandered outside of that track i
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