In this interview, the angle is a bit different: How to optimize a B2B landing page. In this episode, the co-founder of Unbounce, Oli Gardner explains the 7 step framework that B2B companies can use to optimize their landing page and take it from nay to yay. He also goes over what elements to include and exclude - and you can get his verdict on the highly debated pop-ups, including his best practices.

Learn more about the 7 principles of conversion centered design: https://unbounce.com/conversion-centered-design/