Hello, e-tailer! Meet lifecycle marketing! The concept that will completely change how you treat your customers, how you nurture your relationship and how it forces you to think only about the customer journey or customer personas - as they are just building blocks in the bigger picture: lifecycle marketing. Lean back, Philip Storey will take you through how your e-commerce can do lifecycle marketing from a-z.

Also, get your hands on this episodes bonus resource - 41 E-Commerce Emails You will Need To Steal. The steps:

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