Our Head of Growth at Funnel, Juuso Lyytikkä, talks to leaders in the e-commerce marketing industry about what they’re thinking about leading up to the Black Friday and Christmas sales in 2020.

In this mini-series, he and our experts chat through things like how to create the best customer experience during Black Friday, what to think about to ensure healthy growth margins for the season, marketing attribution, and how to get your ads to break through the noise during the most saturated time.

Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.