E-commerce has been so popular for the past decade or so that many forget to think about how retail strategies can fit into a DTC brand’s playbook. The truth is that e-commerce alone often isn’t always enough, and having a retail channel can be a powerful touchpoint in your customers’ journey.
Retail Minded founder Nicole Leinbach Reyhle joins E-Commerce with Coffee?! host Nate Svoboda to talk about the importance of retail channels.
Throughout the interview, you’ll hear Nicole’s views on how businesses should approach retail and what has changed in the retail landscape post-pandemic.
Grab your favorite brew and enjoy!
0:00-0:27 Intro
0:28-1:15 Introducing Nicole
1:16-2:00 How Nicole takes his coffee
2:01-3:46 Nicole’s background
3:47-4:39 Monumental shifts in retail
4:40-7:15 Resources retailers need post-pandemic
7:16-8:25 What omnichannel means
8:26-10:23 The advantages for retailers who already have a digital presence
10:24-12:13 Touchpoints retailers should focus on
12:14-15:07 Advantages and disadvantages of the virtual market for small businesses
15:08-17:03 Barriers to entry
17:04-19:26 Most important partnerships to consider for entry
19:27-20:45 Crypto payments in retail
20:46-23:40 Realistic outlook for small brands and retailers in e-commerce
23:41-26:29 What retailers must do to stay relevant
26:30-29:33 Nicole’s favorite retail experience
29:34-30:14 How to get in touch with Nicole
30:15-30:33 Outro
💬 Get in touch with Nicole at:
💬 Get in touch with Retail Minded at:
Podchaser is the ultimate destination for podcast data, search, and discovery. Learn More