Critical Perspectives for Business Strategy

Today, we’ll be hearing from an expert on business strategy.

Matt Ranta, head of the digital and e-commerce practice at Nimble Gravity, joins E-Commerce with Coffee?! host Nate Svoboda to talk about the unique challenges brands face today.

Throughout the interview, you’ll hear Matt’s views on goal setting, organizational changes, digital transformations, and more.

Grab your favorite brew and enjoy!

➡️ Timestamps:

0:00-0:27 Intro

0:28-0:55 Introducing Matt

0:56-2:08 How Matt takes his coffee

2:09-6:58 How a brand should balance long-term goals and immediate pain points

6:59-8:06 Matt’s triathlon experience

8:07-12:06 How a brand gets buy-in on the short-term and the long-term goals from staff

12:07-15:51 How a brand identifies what changes are needed and at what level

15:52-20:32 How a brand should think about risk appetite and capacity for change

20:33-25:36 How team members should communicate changes needed to leadership

25:37-32:35 What digital transformation really means

32:36-38:53 Key items brands miss out on when it comes to customer experience

38:54-41:35 Challenges brands face due to remote work

41:36-42:14 How to contact Matt

42:16-42:33 Outro

💬 Get in touch with Matt at:

• LinkedIn https://www.linkedin.com/in/mattranta/

💬 Get in touch with Nimble Gravityat:

• LinkedIn https://www.linkedin.com/company/nimble-gravity/
• Facebook https://www.facebook.com/NimbleGravity
• Twitter https://twitter.com/nimblegravity
• Website https://nimblegravity.com/

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