Episode from the podcastEagerly Unsatisfied

James "Iron Cowboy" Lawrence, The Story of the Toughest Endurance Race in History

Released Saturday, 31st October 2015
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James "Iron Cowboy" and Sunny Lawrence sat down with Ty Williams and Dan Reed to discuss the creation and completion of the most intense endurance race in history. In addition, they discuss

- The "Iron" Family
- The stories behind the multiple world records
- How to develop mental strength
- How to involve your family in your business
- Rhythm and consistency
- Developing the conviction to do the impossible
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