When I ask my guests at the end of each episode what they think is the most important quality for any good cowboy to have, I get answers like, "integrity," "kindness," "honesty," and "grit." Never once have I heard, "the ability to rope two feet every time they throw their loop."

Being a great cowboy is so much more than knowing how to ride a horse or rope a steer.

Today's guest, Kent Noble, of The Center for Cowboy Ethics talks about how his organization is teaching people to live more like the cowboys of the silver screen and follow the Cowboy Code established by the organization's founder, Jim Owen.