Welcome to the Easy Digital Marketing Podcast with Mad Platypus Marketing. In this episode, host Carey Marshall dives into the foundational aspects of digital marketing and why it's crucial to have your "digital ducks in a row" for business growth and success.

Carey, a seasoned digital marketer, teacher, and coach, understands the challenges entrepreneurs and marketers face when navigating the digital landscape. With humor and expertise, she breaks down complex marketing concepts to make them accessible and actionable.

From her own journey starting a business in 1998 to becoming a full-time marketer, Carey shares insights and lessons learned. She highlights the importance of building a strong foundation before scaling your business, drawing parallels between business growth and the game of Jenga.

Using Krispy Kreme's rise and fall as a cautionary tale, Carey emphasizes the necessity of strategic planning and solid foundations. Whether you're just starting or seeking to optimize your digital efforts, Carey provides practical tips and tools to audit and refine your digital marketing strategy.

In this episode, you'll learn:

• The essentials of a well-designed website and its role in tracking and analytics.
• The power of Google My Business for local businesses and SEO.
• Strategies for effective email marketing, building lists, and automation.
• Choosing the right social media platforms and nurturing online communities.

Carey's approachable style and actionable advice ensure that listeners, whether overwhelmed beginners or seasoned marketers, gain clarity and confidence in their digital marketing journey.

To accompany this episode, download Carey's free Digital Audit Checklist at madpodcast.link/1. Tune in next week for an exciting dive into sales funnels and leveraging them in your marketing strategy.

Don't miss out—subscribe to the Easy Digital Marketing Podcast for more insights, tips, and strategies to simplify and amplify your digital marketing efforts.