Anna Van Dijk from Lunchbox Mini joins us on the podcast today to speak about her experience buying and growing a business. A mum of 2 and a business owner, Anna turned her passion for cooking, baking, and experimenting in the kitchen into a business she could run at home around her family. Lunchbox Mini now has a combined social media following of 100,000+, over 12,000 lunchbox packing mums in a Facebook community, and has launched her own brand and product range called Krumbsco.  

In this episode we will cover: 

• Anna’s journey and how she has turned the business into what it is today 
• When Anna started outsourcing certain tasks and how it helped with business growth 
• How she created her Facebook community and keeps it growing 
• How she has grown a large and engaged Instagram audience over the years 
• Whether being a personal brand and face of her business was a conscious decision 
• How building a personal brand has helped her business 
• The marketing tool or platform that has provided the most business growth 
• Whether she has invested in paid ads and what this looks like for her business  
• Anna’s own brand and product range Krumbsco

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Website: www.blossommedia.com.au  
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Check out our eCommerce Course here. 

Connect with Anna on her platforms: 
Website: www.lunchboxmini.com 
Facebook: @lunchboxminiofficial  
Instagram:  @lunchbox_mini