I talked to Dyana Rafferty, Founder of Julia Rose Wholesale. She started doing wholesale business in 2019 and has catapulted from a startup owner to being an eCommerce elite. While 2019 was not the best time for wholesale businesses, her company rose from the ashes. Dyana’s company experienced exponential growth selling seasonal products, handbags, and more. She has been sourcing and designing her own line when the product that she was looking for did not have the patterns she liked. Before she started her company, she worked in retail for years in which she started to blend. She grew her Facebook group to 22,000 followers. Her experience in the retail industry made her gain insight. When asked how she managed to bring her business to a massive increase, her answer was, “Ignorance is bliss.” She didn't even know that 2019 was a gloomy year for the wholesale business.