Priyanka Chordia, the seventh generation of their family business in the jewelry industry. She started being involved with the business since she was 13. As she started traveling for trade shows with her family all around the country, she studied at the Fashion Institute of Technology in New York and other Jamalski programs at the Gemological Institute of America. 

Over the years, Priyanka gained a lot of knowledge and experience in the industry, which eventually led her to form her own company D Deco jewels which stand for designer and decorative. So it's all about what catches her eye. D Deco showcases products that are collected and design based on Priyanka’s creative eye. Her goal is to reach the younger generation with modern jewelry and satisfy the older generation with their love for antique and estate jewelry.