This might be a controversial episode, but in this I explain the golden goose many copywriters salivate over that isn't what it seems, how to avoid bad deals and how to manage the good ones for profit and success. Should you do a joint venture

Repurposing Emails to Save Labor - Things to avoid, best practices and more

Mar 24th, 2020 10m 56s

eCommerce Email Marketing in a COVID-19 Corona Virus Strategy & Mindset

Mar 20th, 2020 16m 44s

Things are shifting rapidly. We're seeing some challenges and amazing opportunities. Let's take this time to discuss how to stay strong, what you can do as an agency, a business etc. It's time to manage our mindset, look for opportunities and a

The difference between Amateur and Pro Copy

Dec 3rd, 2018 17m 59s

Interview: Email Expert Vanessa Cabrera

Sep 21st, 2017 29m 8s

Vanessa is the author of The Email Empire and in this call, I dig into how she got into her line of work, success stories, struggles and some of the methods and approaches she uses for Email Marketing.

Interview: Drew Bay of Captain Copy services

Mar 27th, 2017 53m 23s

Drew is a professional copywriter who works with marketing agencies, international businesses, local and online businesses to increase sales. He has a real passion for getting under the skin of your ideal prospect and selling them… especially v

Email Subject Secrets - A candid case study and reveal

Mar 14th, 2017 8m 44s

I thought I'd take a quick moment to peak into some cold emails being sent out, discuss subjects that work, re-engagement subject lines and stuff that it takes to get higher open rates.I also discuss the impact relationship has on email open ra

Interview: Kevin Polley of ARP Reach Email Software

Mar 3rd, 2017 1h

On today’s show we have Kevin Polley - Founder of the marketing firm Mutual Advantage in the UK and owner of the software ARP Reach. Also the CEO and founder of Wordpress webhost called TheHostingShop.co.uk.Now, ARP Reach is a piece of software

Interview: Adrian Savage on Infusionsoft Deliverability

Jan 18th, 2017 52m 18s

Adrian Savage, founder and creator of WeDeliver.email shares his amazing story of creating a slightly controversial and edgy solution to a regularly whispered out problem. Inboxing with Infusionsoft! We talk large lists, results and... even if

Advanced: Avoid the spam folder and hit the inbox!

May 6th, 2016 12m 31s

Your system side - List hygiene• Responding instantly to unsubs• Optin confirmation strategy• Removing or suppressing the unengaged• Removing hard bounces immediately• Removing soft bounces after the 3rd bounce • Master suppression list - Eng

The ultimate story formula, and how to use it!

Apr 19th, 2016 14m 29s

Last episode: we talked about affiliate marketing, and how to not annoy your subscribers...Introduction:Special guest… Trainer, fitness coach and nutritionist, Neerjie… She’s also a distributor of some top notch meal replacements and she has an

How to destroy relationships (with affiliate emails)

Apr 13th, 2016 10m 6s

What they areEmails that promote someone else’s products or services for a commissionWhy do themContestsRelationshipsTemporary cashWhy they destroy relationshipsHow to do it the right way… Write it yourselfUse the PAS (Problem, Agitate Solve) a

Find a starving market (how to do your research)

Apr 6th, 2016 11m 34s

This podcast is sponsored by FunnelTracker, if you’ve got a webinar, email system, landing page system and website all using different software, and you want a 1 screen dashboard, check it out.Today’s topic:First, what’s a STARVING market… A gr

Proven fast ways to grow your email list

Mar 28th, 2016 13m 26s

As a guy who's helped people grow email lists to over 400,000... I can truly speak to the shift I've seen in the last 8 years of what works and what doesn't. Whether you're a newbie or an expert, there's something here in this podcast that will

Myths and secrets of powerful subject lines

Mar 25th, 2016 8m 50s

What should your subject line say? Is the subject line the ONLY thing that controls massive open rates? If you want some secret tools, insider tips of when to send email and how to get more eyeballs on your content, don't miss this short and in

What teachers hate doing that marketers love

Mar 24th, 2016 5m 18s

Need more people ordering your product, visiting your webinars or opening your emails? Perhaps what you're missing is this one key ingredient. Teachers just love to give you a complete lesson, but.. In this thought provoking teaching, Daniel De

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