Sometimes a business is more than just a business… even more than simply something you’re passionate about.
Leon Lewis, eCommerce and digital marketing lead, and the other folks at REBBL which creates herb-infused beverages, consider themselves to be on a cause to bring awareness about human trafficking and uplift at-risk communities around the world.
Their mission extends to sustainable packaging and more. But they’re also cutting-edge when it comes to digital marketing strategy to build the ecommerce side of the business.
It can be a challenge, says Leon, to communicate their mission while marketing their product. But it’s essential. One way they do that says Leon: Keep the customer in mind at all times.
We get into that in detail, as well as…
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