Warrick is joined by social media marketing expert Anina Heyns and they dive into the importance of database building and email marketing. Expect to get a full understanding of why database building is your golden ticket to eCommerce success and you'll get some actionable tips on how to build your list, when to send your emails, how to craft great emails and how to grow your online sales through email marketing. 

As Warrick says, "the future growth of your online business can be determined by the current growth of your email list"...  So this is a crucial episode for your future success.