Resource Links:

• Visit the Wicked Reports Website (https://www.wickedreports.com/)
• Robin Gaster Website (https://robingaster.com/)

There’s no denying the scope and reach of Amazon. It is a behemoth in the online space.

With 125 million Prime members, selling on Amazon is a tempting opportunity. But we’ve seen how Amazon can easily undercut its own sellers - preventing them from making a sale.

So if you’re an ecommerce brand making $10M a year, will selling on Amazon be good for your business? Today, Dr. Robin Gaster, author of the book Behemoth: Amazon Rising, talks about his book to lend us some insights about this platform giant.

Before you decide to put up your store on Amazon, listen to this eye-opening episode here.

Episode Highlights:

1. Can an ecommerce brand avoid using Amazon? [01:08]
2. The problem with selling on Amazon [04:35]
   • Amazon will compete against you [06:13]
   • Is Amazon evil? [12:10]
3. The algorithm just follows the rules, but there is no digital regulator [15:56]
4. Why Amazon is losing $40B annually on retail [20:51]
5. Will they stay in retail? [25:23]
6. How brands can make Amazon work for them [29:10]
   • Get customers to know your brand [30:54]
   • Have a lot of touchpoints [36:12]
     

About Our Guest:

A visiting scholar at George Washington University Institute for Public Policy, Dr. Robin Gaster is also the President at Incumetrics, a consulting company focused on measuring, evaluating, and assessing innovation, and on developing policy for companies, nonprofits, regions, and national governments. Dr. Gaster is the author of recently published book, Behemoth: Amazon Rising.

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