Topics covered in this episode:

• How Ken and his family designed and manufactured a brand new product in the pet industry
• Dealing with intellectual property issues for new products (like patents and trademarks)
• How offering a more generous return policy actually correlated with a reduction in returns and more positive reviews
• Scaling a new ecommerce business while continuing to work a regular job

Links mentioned on the show:

• Shopify Entrepreneurs Facebook group
• The Cost of Obtaining a Patent in the US
• How to add a wholesale area to your store without an app
• Shopafree
• WheekyPets.com

The post 64: Inventing a new product and selling it online, with Ken Foster appeared first on Ecommerce Pulse.