www.kerriefitzgerald.com/cultish

Join by May 23rd. 

In this bonus episode of the Ecommerce Society Podcast, updates and changes to the signature mentor coaching education program, the Cultish Product Program, are discussed. The program is now a three-month group coaching mentor program focusing on creating a cult-like brand, providing a scroll-stopping customer experience, setting up sales on autopilot, and getting repeat customers.

Key Highlights

• Creating a Cult-Like Brand: The program emphasizes the importance of standing out against competitors and Amazon, creating a memorable customer experience, and implementing effective sales and marketing strategies.
• Scroll-Stopping Customer Experience: Learn to craft a customer journey that leaves a lasting impression.
• Sales on Autopilot: Set up systems that drive sales effortlessly.
• Repeat Customers: Strategies to keep customers coming back.

Program Features

• Personalized Feedback: Includes coaching and hot seat calls.
• Community Support: Access to a Facebook group.
• Comprehensive Curriculum: Includes video and audio modules, workbooks, and templates.
• Customer Experience Audit: Detailed feedback on websites, checkout processes, and packaging.

Four Pillars of the Cultish Product Program

1. CULT Brand Formula: Develop a unique and compelling brand identity.
2. Customer Experience: Create a seamless and memorable customer journey.
3. Sales on Autopilot: Automate sales processes to generate revenue effortlessly.
4. Repeat Customers: Focus on retention and repeat business.

Program Structure

• Monthly Pillar Release: Each month, a different pillar is introduced, with supporting materials like video and audio modules, workbooks, and templates.
• Customer Experience Audit: Participants receive personalized feedback on their websites, checkout processes, and packaging.

Pricing

• Monthly Payment: $199 per month.
• One-Time Payment: $995.

Suitable For

The Cultish Product Program is ideal for new or semi-established product business owners looking to improve their direct-to-consumer channels and increase sales.

Key Takeaways

• Stand Out Against Competitors: Develop strategies to differentiate your brand.
• Memorable Customer Experience: Enhance your website, checkout process, and packaging.
• Automated Sales: Utilize email marketing and other tools to drive sales on autopilot.
• Cost-Effective Customer Retention: Focus on repeat customers for sustained growth.

Episode Chapters

• 00:00 - Introduction and Program Updates
• 05:11 - Creating a Cult-Like Brand
• 11:51 - Providing a Memorable Customer Experience
• 14:11 - Setting Up Sales on Autopilot
• 31:13 - Implementing the Cult Brand Formula
• 33:09 - Enhancing Customer Experience through Packaging
• 35:00 - Creating Sales on Autopilot
• 37:28 - Building Repeat Customers
• 46:00 - Suitable for New or Semi-Established Product Business Owners