In this episode, Cynthia shared how she created a physical product and digital education that started from her personal horrifying experience.

Here's what we discussed:

Cynthia's horrifying experience that led to founding Stix;The power of testing and being customer-obsessed;Education and authenticity to attract ideal customers;Building both digital and physical side of business;What Cynthia loves about what she does;What Cynthia looks for in a founding team member;How Cynthia launched Stix as a side hustle while working a full time job;Best advice Cynthia has ever received;Interesting insights from sex ed survey