Amazon has become the default search engine for products online with as much as 63% of customers starting their online purchase there. What does it mean for you if you sell or want to sell products on Amazon?

In this episode, I break down how you can figure out exactly what people are searching for on Amazon and how you can optimize your product pages to rank your products on those keywords. I also look at some of the key factors influencing Amazon's algorithm (A9) and offer some insights on what strategy you should adopt.