Competition is an inherent trait of all industries' marketplaces. However, when strong partnerships are built, collaboration allows business leaders to address customers' specific needs more efficiently, whether it is by multi-dimensional engagements or single product-based solutions.

In today’s episode, Amit Sinha Roy, VP Global Head of Strategic Alliances at Tata Communications, dives deeper into managing multiple-scale alliances through joint service creation, prioritizing collaboration over competition, and driving business success with differentiated market solutions. Amit also emphasizes the importance of framing the term "strategic alliances" with a programmatic, long-term approach, with investment from both parties of the partnership.

Join us as we explore:

• The importance of evolving from a connected world to a hyper-connected one
• How strategic alliances help companies navigate the fast-paced technology landscape and stay competitive
• How a synchronized approach across regions and segments ensures effective go-to-market strategies.

Here are some additional episodes featuring other ecosystem leaders that might interest you:

• #164 Jason Eichenholz: How Wipro Accelerated Revenue Growth with Their Ecosystem
• #156 Libby Greco: Get Out There and Break The Glass
• #154 Suresh Kumar Tulluri: Is Your Roadmap Future Proof?
• #152 David La Rose: Strengthening Partner Commitments In The Ecosystem Era
• #151 Mike Stocker: Close 40% More Deals with Partner Influence

Links & Resources

• Learn more about how WorkSpan helps customers accelerate their ecosystem flywheel through Co-selling, Co-innovating, Co-investing, and Co-marketing.
• Download The Ultimate Guide to Drive Co-sell Partnerships!
• Subscribe to the Ecosystem Aces Podcast on Apple Podcast, Spotify, Stitcher, Google Podcast.
• Join the WorkSpan Community to engage with other partner ecosystem leaders on best practices, news, events, jobs, and other tips to advance your career in partnering.
• Find insightful articles on how to lead and get the most out of your partner ecosystem on the WorkSpan blog.
• To contact the host, Chip Rodgers, with topic ideas, suggest a guest, or join the conversation about modern partnering, he can be reached on Twitter, LinkedIn, or send Chip an email at: [email protected]

This episode of Ecosystem Aces is sponsored by WorkSpan.

WorkSpan is the #1 ecosystem business management platform. We give CROs a digital platform to turbocharge indirect revenue with their partner teams at higher win rates and lower costs. We connect your partners on a live network with cross-company business applications to build, market, and sell together. We power the top 10 business ecosystems in the technology and communications industry today, managing over $50 billion in the joint pipeline.