Over the past decade, a digital transformation has sparked an organizational evolution causing companies to shift to virtual enterprises. While the shift to virtual quickly escalated with no sector immune to the changes, there has been one source of sustainable, successful growth: ecosystems.

Open platforms and ecosystems offer new avenues for growth, efficiency and innovation. Moreover, companies focus on fewer, deeper ecosystem combinations to build their growth agenda.

In this episode, we talk with Meredith Stowell, Vice President, Ecosystem at IBM. According to Meredith, successful ecosystems are broad, but they also rely on the depth of the various relationships within the ecosystem. When deep connections are fostered, both parties can meet all growth opportunities and capabilities. Further, these ecosystems leverage the flexibility of open technologies like hybrid cloud to accelerate more quickly and efficiently than before within specific industry contexts.

Join us as we discuss:

• What virtualization has done for ecosystems and vice versa
• How to maximize potential by balancing local and global partnerships, then leveraging your partners, their partners, your customers and their partners
• The secret to success: a go-to-market and routes-to-market coordination from a co-sell perspective

Here are some additional episodes featuring other ecosystem leaders that might interest you:

• #164 Jason Eichenholz: How Wipro Accelerated Revenue Growth with Their Ecosystem
• #156 Libby Greco: Get Out There and Break The Glass
• #154 Suresh Kumar Tulluri: Is Your Roadmap Future Proof?
• #152 David La Rose: Strengthening Partner Commitments In The Ecosystem Era
• #151 Mike Stocker: Close 40% More Deals with Partner Influence

Links & Resources

• Learn more about how WorkSpan helps customers accelerate their ecosystem flywheel through Co-selling, Co-innovating, Co-investing, and Co-marketing.
• Download The Ultimate Guide to Drive Co-sell Partnerships!
• Subscribe to the Ecosystem Aces Podcast on Apple Podcast, Spotify, Stitcher, Google Podcast.
• Join the WorkSpan Community to engage with other partner ecosystem leaders on best practices, news, events, jobs, and other tips to advance your career in partnering.
• Find insightful articles on how to lead and get the most out of your partner ecosystem on the WorkSpan blog.
• To contact the host, Chip Rodgers, with topic ideas, suggest a guest, or join the conversation about modern partnering, he can be reached on Twitter, LinkedIn, or send Chip an email at: [email protected]

This episode of Ecosystem Aces is sponsored by WorkSpan.

WorkSpan is the #1 ecosystem business management platform. We give CROs a digital platform to turbocharge indirect revenue with their partner teams at higher win rates and lower costs. We connect your partners on a live network with cross-company business applications to build, market, and sell together. We power the top 10 business ecosystems in the technology and communications industry today, managing over $50 billion in the joint pipeline.