0:08

Well, this is that stats are live in this

0:10

and every Saturday at this time, we come

0:12

to you here on the Moody Radio Network,

0:14

its partners and affiliates across the country

0:16

and from coast to coast. And as

0:18

you may know, the

0:21

the world is gearing up to

0:23

watch a big game. It's

0:25

sports ball, kids. It's sports ball. And

0:27

you know, I I'm going to talk about a

0:29

lot of things today. I should introduce myself. So I'm Ed

0:31

Switzer, I'm the dean at the Talbot School of Theology

0:33

at Biola University. And

0:36

I'm happy to be with you every

0:38

Saturday, this time as your host. The show is called Exeter

0:40

Live. But today we actually can't

0:42

be live. And it's related to Sports

0:45

Ball. I'll explain in just a moment. Now, when I

0:47

say sports ball, you can tell immediately

0:49

that I'm a big fan that I'm that I know all

0:51

kinds of things about like this weekend

0:53

and if they're going to win the Stanley Cup and all

0:55

that sort of stuff. So I'm kind of a pro. Um,

0:58

I just put up on Twitter a minute

1:00

ago, uh, a little meme somebody sent me. The most important

1:02

parts of the Super Bowl are the commercials

1:04

and the food. I really don't care who makes

1:06

the most baskets. And

1:08

that sort of relates to my level of

1:11

knowledge of the upcoming sporting

1:13

competition, of which we're speaking.

1:15

But the reason that I'm not live is actually that

1:17

I'm at the Super Bowl

1:19

breakfast that takes place

1:21

on Saturday. Well, Saturday morning

1:23

in Las Vegas, that's where I am right now. As a

1:25

matter of fact, my guest is also at

1:27

that Super Bowl breakfast right now. So we jumped

1:30

on the recording beforehand so we could come

1:32

to you and share with you. Well,

1:34

some things about what's going on in the Super

1:36

Bowl as well. I'm pretty sure that

1:39

if you watch, uh, well, football or

1:41

baseball or whatever, or probably if you watch

1:43

anything the last few, the last year

1:45

or so, you know, that that there are

1:47

ads in the Super Bowl related

1:49

to Jesus or ads in the Super Bowl related to Jesus.

1:52

They're they're part of the He Gets Us

1:54

campaign. And I've got

1:56

the, well, the new leader of the foundation that's

1:58

behind these campaign. And we're going to talk

2:00

with him, and we're going to just kind of talk

2:02

about what their goals are, what's going on here. Now,

2:04

I should give you full disclosure that I

2:06

have been an advisor to the campaign for

2:09

a while now. Being an advisor is,

2:11

you know, I don't know, sometimes people all like to overstate

2:13

their engagement and involvement. I help them when

2:15

they ask, uh, they want

2:17

some input on something. I give some of the input. I

2:20

have helped some people, uh, you know, I read

2:22

some things that get published, that sort of

2:24

thing. But I'm not, you know, making ads.

2:26

I don't have creative control of things

2:28

or anything of that sort, but I am happy

2:30

to be a small part of this. And

2:33

if you're listening to this live on Saturday morning or

2:35

Saturday afternoon, I know some of you listen to

2:37

this as a podcast, but if you listen to this,

2:39

then you'll be seeing these ads this weekend. Or if you listen

2:41

after, you'll just have seen these ads

2:43

and we are going to talk about what

2:46

that means and what they are all

2:48

about. Enough of me. Let me tell you about our guest. Our

2:50

guest is Ken Caldwell. Ken's career

2:53

extends from leadership in blue chip food

2:55

service and customer packaged goods brands

2:57

to the nonprofit sector. Now

2:59

he is the chief executive officer at Come

3:01

Near. He leads a team of expert staff

3:03

and network of collaborators focused on

3:05

sharing the story of Jesus and thought

3:08

provoking ways. And that last phrase,

3:10

I mean, Ken's done some great things. Ken is

3:12

the guy behind the Baconator at Wendy's, so

3:14

let's just we may have to dwell on that

3:16

and take a moment to both

3:18

be thankful and to visit our

3:21

physician. But that's another story for another day.

3:23

Uh, but I love the phrase that the

3:25

kind of the bio, you know, so they send me the bio

3:28

and it says he leads a staff, an expert

3:30

staff and network of collaborators. Here's where it is focused

3:32

on sharing the story of Jesus in

3:35

thought provoking ways. Now, I promise

3:37

you that if you watch the Super Bowl,

3:40

uh, this weekend or have watched the Super Bowl, if you're listening this

3:42

on podcast later, you found

3:44

those ads thought provoking

3:47

and or you will find those ads thought provoking.

3:49

So let's jump in. Let's start talking

3:51

again and have a conversation. Ken, thanks so much

3:53

for taking the time to join us on Ed. Stats are Live.

3:56

Thank you for inviting me on it. I look forward

3:58

to it.

3:58

Well, so glad you're here. So let's

4:00

let's talk a little about what we're doing here. Right. So what's

4:03

I mean running ads in the Super Bowl. We

4:05

know, we know. It's, uh I mean, that's a lot of work.

4:07

It's expensive. It's it's in the midst

4:09

of all kinds of other ads at the same

4:11

time. Like, really? I mean, I'm not

4:13

kidding. I mean, I, I, I know more I know they don't

4:15

play for the Stanley Cup, you know, that kind of stuff. But but

4:17

I, I'm not a big super football fan. But

4:19

I will watch the Super Bowl for

4:22

the ads every time. That's just what I do.

4:24

So I imagine that lots of other people do as well.

4:26

So you're going to have eyeballs from around the world.

4:28

So what's the ultimate goal for

4:30

He Gets Us?

4:32

Yeah, it's what we're looking to try to do

4:34

is to give an open invitation, really

4:36

an open invitation for anyone,

4:39

no matter who they are or what they believe,

4:41

to really come and explore

4:43

the story of Jesus, um,

4:45

his love for us, his just confounding,

4:48

amazing love for each of us and,

4:50

uh, to share that with as many people as

4:52

possible. And as you just said, the Super

4:54

Bowl, one of the most watched events

4:57

of anything throughout the year. Some people watch it

4:59

just for the commercials themselves.

5:01

Yeah. Some people, as in your friendly host

5:03

Ed Setzer, watch it just.

5:05

For the contest.

5:05

Itself, I. I had to ask

5:07

somebody last week, so who's going to be in the Super Bowl? But

5:09

I have my assistant, Katie

5:11

Nakamura. She loves the 40 niners and

5:14

she may or may not have said, you do not

5:16

deserve to be in Las Vegas during the Super Bowl

5:18

time, but that's okay. I you know,

5:20

I'm on a learning journey, but I love

5:22

I love helping people to talk about Jesus.

5:24

And so I think that's kind of an important thing.

5:26

Now when when

5:29

you talk about helping people understand or

5:31

starting conversations about Jesus,

5:33

it kind of points to the the I mean, these

5:35

are timeless and these are

5:38

relevant messages, really. Like,

5:40

as Christians, we believe for 2000

5:42

years the message of

5:44

Jesus and how he changes lives and

5:47

changes the world and how he changes us, that this is

5:49

relevant for for everybody. So

5:51

talk to us a little bit about that, because, I

5:53

mean, and I would like to know more a little bit

5:55

later on, like how you got on the Super Bowl, because I

5:57

know they don't generally do these kinds

5:59

of, of ads, but, but I mean,

6:01

how is this timely 2000 years after

6:03

Jesus walked the earth?

6:05

Yeah. It's, um, there's

6:08

a couple of things there. As you look

6:10

at, um, where,

6:12

uh, we are today.

6:15

Um, there are just it's such

6:17

a divisive time. And,

6:19

uh, you know, you look at levels of

6:21

anxiety in America.

6:23

You look at levels of isolation,

6:26

of loneliness. Um,

6:28

there's, you know, it's it's there's people

6:30

a lot of hurting people out there right now.

6:33

Um, and I and what you're

6:35

really hearing. And that's even before the elections come.

6:37

In fact, I think there was a surgeon

6:39

general's report, the US surgeon General's

6:41

report in 2023,

6:44

um, that came out and said that, um,

6:46

in the United States right now, we're really facing

6:48

a loneliness and a

6:50

isolation epidemic, and

6:52

it's affecting people's physical health, their mental

6:54

health. And so it's just

6:56

a really challenged time for

6:59

people with a lot of hurting people out there.

7:01

And we think back, um, one

7:03

of the stories, some of the stories we like

7:05

to share about Jesus is, is that Jesus

7:07

experienced many of the same challenges

7:09

that we face every day,

7:12

um, which makes him very relatable

7:15

regardless of the time period. Uh,

7:17

now more than ever with what's with what

7:19

everything's everyone's going through. And

7:21

I think when you think about hurting people,

7:24

you know, their story after story in the Bible

7:26

of Jesus, uh, walking

7:28

the streets. And when he hears of somebody who's hurting,

7:32

um, he stops what he's doing,

7:34

and he goes and he focuses on that hurting

7:36

person, and he

7:38

he engages with them.

7:40

He's make sure that they feel seen,

7:43

that they they feel heard

7:45

that, uh, that he knows them,

7:48

that he values them, that he loves

7:50

them. And, um,

7:52

and that ultimately he taught over

7:54

and over again that we should reach out

7:56

to those hurting people and serve them. And I

7:59

think it's interesting that same study,

8:01

talking about isolation and talking

8:03

about, uh, and

8:05

talking about loneliness from the surgeon

8:07

general's office, uh, talk about

8:09

that. One of the most common things of people to do

8:11

when they reach those stages is to almost

8:13

pull back within themselves versus

8:16

reaching out. But you know what Jesus

8:18

taught, and he's one of the most perfect models

8:21

of is that loving

8:23

our neighbor and reaching

8:25

out to people in need, hearing

8:28

them, seeing them, valuing

8:30

them, loving them, and serving them.

8:32

And so his message and his modeling

8:35

of loving our neighbor is

8:37

as relevant today as it's ever been.

8:39

And sharing that story of Jesus is

8:41

something that we want to make our our

8:43

complete focus.

8:45

Our guest is is King Caldwell. He's

8:47

leading the foundation called Come

8:50

Near, and they're working

8:52

in providing leadership for the He Gets Us

8:54

campaign. And of course you can find

8:56

more information out he gets us dot com or

8:58

really any screen probably playing

9:00

in the next few days. You can find information about this.

9:02

I imagine that after the Super Bowl this

9:04

will be the conversation across America.

9:07

And I want to talk about that in just a little bit

9:09

as well, because I'd like you know what? What should we

9:11

do? How should we take up these conversations. But

9:13

but you also, you know, it's interesting

9:15

to me because, you know, I've been, you know, like an advisor for,

9:18

I guess, over a year have helped out in small

9:20

ways here or there. And you are

9:22

relatively new. And so you

9:24

came over working in the nonprofit space,

9:27

working and working around children,

9:29

helping alleviate poverty around the world.

9:31

And you've stepped. And again, I'm fascinated

9:34

by your journey. You know, being the guy who came up with

9:36

the idea of the Baconator I already mentioned. But,

9:38

um, so how is it that you end up leading

9:41

come near the nonprofit

9:43

managing. He gets us. Tell us about your story.

9:45

Yeah, it's a,

9:48

um. It is. It's so interesting how God

9:50

works and what his plan for our lives

9:52

is versus what our own plan is. But,

9:54

uh, for me, I, uh,

9:57

I, uh, grew up in a small

9:59

town in Kansas and, uh,

10:01

was, uh, ultimately

10:03

attracted after going through, uh, undergrad

10:06

and business school, was attracted

10:09

to, uh, work

10:11

that really focused and gave me a

10:13

chance to work in the areas of innovation

10:15

and marketing and creativity. I

10:18

always, whether it was school or life

10:20

in general, I always seemed to attract

10:22

to areas of creativity,

10:25

innovation, doing something new and different.

10:27

And I didn't know

10:30

this. I didn't have the the mentors

10:32

to really follow in this area. But, um,

10:35

what I learned was the food industry

10:37

really lent itself to that, and it kept,

10:40

um, drawing me to things, as you mentioned,

10:42

uh, whether that was Wendy's with the Baconator

10:44

or, uh, Pizza Hut, where I led

10:47

the team that created and

10:49

tested and launched a stuffed crust

10:51

pizza, um, and

10:53

a number of others, you know, pepperoni lovers,

10:55

meat lovers, lots of different pizzas

10:57

and, and hamburgers and, and so

11:00

spent a lot of time.

11:01

You were you're the source of much of my personal

11:03

problems, I just should add. I

11:05

can blame you for that. Okay? But keep keep telling

11:07

us. Tell us more.

11:08

But so got a chance to

11:10

work with some just very fun

11:12

people in the pizza industry and the hamburger

11:14

industry and doing new products and testing

11:17

and, and, uh,

11:19

was really, really enjoying that

11:21

in my career. But, uh, I was

11:23

training for a triathlon

11:25

and I'd gotten very serious about marathons and triathlons,

11:28

was training for a triathlon in

11:30

August of 1991, and,

11:32

uh, and a, uh, was

11:35

on a ride early in the morning and,

11:37

uh, a woman was going to work,

11:39

uh, that morning, going the opposite direction

11:41

in a car. And, uh, she just

11:43

happened to fall asleep at the wheel, uh,

11:46

as she was getting up close to where I was riding

11:48

my bike. And so she was going a little over

11:50

50 miles an hour. Uh,

11:53

and I was going 20 miles an hour in the opposite direction.

11:55

And, uh, she fell asleep and

11:57

just, uh, you know, veered over the

11:59

centerline and hit myself and

12:01

my friend head on on our bicycles

12:04

and, uh, so with

12:06

a 70 mile per hour impact, it, uh, had

12:09

12 fractures, uh,

12:11

of arms, both arms, uh,

12:14

both legs, my pelvis and,

12:16

uh, total of 12 fractures. And nine

12:18

of them were compound. So, uh,

12:20

they rushed me to the hospital. I spent

12:23

three weeks in intensive care unit.

12:25

They had a couple of times they thought they

12:28

might have lost me. But God had a

12:30

different plan. And, uh, went

12:32

through a couple of months in the hospital,

12:35

uh, three months in inpatient

12:37

physical therapy and, uh, two

12:39

and a half years in outpatient physical therapy.

12:42

And, uh, there was first

12:44

it was just trying to stabilize me was the first

12:46

piece. And, uh, then it was

12:49

challenges of once I got through that stage,

12:51

they thought I would lose my left leg. But,

12:54

uh, God had a different plan. And three and

12:56

a half months later, I learned I was, you know,

12:58

praise God, able to keep my left leg.

13:00

And, uh, for 14

13:03

months, I had no use of my right arm. And,

13:05

uh, went to specialist after specialist

13:07

across the country, neurologists and

13:09

neurosurgeons and, uh,

13:11

each one, uh, especially as

13:14

it got closer to the 14 months, said you're

13:16

you're likely not going to have use of that right arm

13:18

ever again. But God

13:20

had a different plan. And, uh, I

13:23

just saw a prayer after prayer answered.

13:25

And, uh, I was

13:28

I've been blessed to be born and raised in a

13:30

Christian home. Um, but

13:32

I would argue, I would say that, you know,

13:34

uh. At the in the in my

13:36

in my 20s 30s I at that

13:38

time I had a

13:41

I had the faith I

13:43

have had the. A strong

13:45

knowledge of my faith. My head

13:48

was full of knowledge of my faith, but

13:50

God had not really developed my heart

13:52

and my hands yet and put that faith

13:54

into action. And that's

13:57

what I think God used the accident for,

13:59

because when I just

14:01

started the prayers I had with him

14:03

and the intimacy we got to share

14:05

with each other, I saw a prayer for the prayer answered.

14:08

It was just life changing.

14:11

I want to continue the conversation with Ken Caldwell from Kashmir,

14:14

and he gets Us campaign, and we'll hear a little bit

14:16

more of that story as well. So stay with us. This

14:18

is Ed Setzer. You're listening to Ed Setzer Live.

14:20

We're actually going to be talking in just a moment about ads

14:22

coming in the Super Bowl. Stay

14:24

with us for more of this conversation with Ken Caldwell. Hey!

14:36

We're back. Headsets are live. We're actually. Well,

14:38

right now. I am with our guests

14:40

sitting at a table at the Super Bowl

14:42

breakfast. And so that's something

14:45

that takes place every year. And

14:47

it's actually a, uh, I

14:49

guess, Super Bowl prayer breakfast. It's kind of a it's a sanctioned event

14:51

by the Super Bowl, uh, folks.

14:54

And so Ken and I are sitting there when

14:56

the show would be normally airing live. So really

14:58

happy to be able to have them on beforehand, a pre-record to talk

15:00

to you about what will be the talk

15:02

of the country, uh, like it was

15:04

last year. It's talk of the country during the Super Bowl last

15:07

year. Most talked about ads in the Super Bowl.

15:09

I mean, people like track these things. There's all kinds of

15:11

all kinds of like marketing and advertising

15:13

nerds out there. And they got graphs and charts.

15:15

And this became the most talked about. These

15:17

are the most talked about ads last year in the Super

15:19

Bowl. And I imagine it might be the same this year as well.

15:21

Ken was telling us his story and, uh,

15:24

parts of which I didn't know. So this is fascinating journey

15:26

for me. Ken and I are just becoming friends, getting to know one

15:28

another. So. Okay, kids, you have this accident,

15:30

and, uh, well, you just pick up the story from there.

15:33

Yeah, it was, um,

15:36

it was just a time of really

15:38

seeing God working in my

15:40

life, and God used it just to soften my heart

15:42

and, uh, to just.

15:44

Can I just interrupt and say that I think the Lord used

15:46

the Baconator and the stuffed pizza to soften

15:49

a lot of our hearts, but that's another story

15:51

for another day. You probably shouldn't comment on that as the former

15:53

marketing officer of those places, but keep going. I shouldn't

15:55

have interrupted.

15:56

Sorry.

15:58

But, uh, yeah, he used it in just,

16:00

um, as you just see him answering prayer

16:02

after prayer, uh, I developed

16:04

a real intimacy with God that I'd not existed

16:07

before that. And, uh, it

16:09

made me realize just how he's walking with me

16:12

today. And, uh,

16:14

there was almost a peace that

16:16

came over me, even at probably

16:18

what people would call a stressful time when you

16:20

don't know if you're going to keep your left leg, you don't know

16:22

if you're going to get to use your right arm again. You're learning

16:24

to walk again. But yet I look

16:26

back upon that time as a time of of deep

16:29

peace and intimacy with God

16:31

that I wouldn't give up for anything.

16:33

And he used

16:35

that time to help me to to

16:38

think about my life and

16:40

how I could use the gifts he'd given

16:42

me and the resources he gave me

16:44

for his glory, and to tell more

16:46

people about this

16:48

intimacy and walk with Jesus that I was getting

16:51

to experience. It made my faith so

16:53

much more real. And I think, like a

16:55

lot of people, that God gets Ahold of and grabs their heart.

16:57

I know I went through this phase where

17:00

I, I, I went

17:02

to like, I got to put my faith in action.

17:04

And, uh, I literally went and

17:06

visited seminaries to, to

17:08

think about, do I need to become a pastor or do

17:10

I need to become a mission worker? I visited

17:12

four different seminaries. I went and,

17:15

uh, became a deacon at church. I

17:17

went on mission trips. I

17:19

took the music out of my car and put it all Christian

17:21

music in my car. It was just a

17:23

time of, uh, reading everything

17:25

I could read about Jesus. Uh,

17:28

reading through the Bible for the first time from front to back.

17:31

And I wasn't really focused, but I was looking all

17:33

over. And it was at that time, uh,

17:35

that God, uh, introduced me to compassion.

17:37

And we started to sponsor children at Compassion

17:39

International, and that one

17:41

thing led to another. And eventually I became,

17:44

uh, I went over and served at compassion

17:46

as their chief marketing officer and their chief

17:48

innovation officer, and

17:50

it was just a wonderful experience

17:52

to be able to be a part of

17:54

helping to release children from poverty in Jesus

17:56

name. And I learned so much

17:58

about poverty during that. And

18:00

what the interesting piece to me was

18:03

when I came into compassion, if you'd asked me

18:05

about poverty, I'd probably give a very Western

18:08

American, uh, USA

18:10

view of poverty, which would be I would define

18:12

it more by financial poverty

18:14

or possibly educational poverty.

18:17

But after I got out through compassion

18:19

and spent over six years there, traveled

18:21

around to countries around the world, uh,

18:24

and saw a lot and saw

18:26

God working in those places, I learned

18:28

that poverty is not just financial, it's not

18:30

just educational. There's a deeply

18:33

social component to poverty. There's a

18:35

deep, you know, lack of hope

18:37

that comes with poverty. But the the

18:39

piece that was the biggest learning to me was

18:41

the impact of spiritual poverty,

18:44

the impact of not knowing God, not

18:46

having a hope that comes through,

18:48

uh, through the saving work of Jesus

18:50

Christ. And that spiritual

18:53

poverty was when what

18:55

really God got Ahold of my heart over

18:57

those six and a half years. And

18:59

it was that that, uh,

19:02

when about, uh, two and

19:04

a half years ago, almost three now, I

19:06

was called in the spring of 2021

19:09

and, uh, it was the initial

19:11

group that was just forming. Uh,

19:13

they eventually became He Gets

19:15

Us wasn't even a campaign. He gets us

19:17

yet. We were just starting to put together the initial

19:20

team, and they called me, and they

19:22

they, uh, they asked me,

19:24

uh, because of a previous connection. They said,

19:26

Ken, would you be willing to help us put together

19:29

the right advertising team? The right

19:31

media team, uh, to

19:33

go and. And basically

19:35

build a campaign that would take

19:37

and use media. Use the US

19:40

media. Not for bad, but use the US

19:42

media for good. The power, use the power

19:44

of media to share the story

19:46

of Jesus with as many people

19:48

as possible. And, um,

19:50

and this is while I was working at compassion,

19:53

and, uh, what I agreed to do is to,

19:55

uh, volunteer for them and work part

19:57

time for them in my, my weekends and

19:59

nights to help, uh, what

20:01

became the He Gets Us campaign?

20:04

Um, and we took it from just an initial

20:06

idea to building the team

20:09

to helping to write the creative brief or

20:11

the creative assignment, uh, just like you

20:13

would for. Just like you

20:15

would for stuffed crust pizza or something

20:17

else I've done in my past, but only in this case

20:19

you're doing it for Jesus or changing lives.

20:22

Um, and then to,

20:24

uh, build out, uh, a

20:26

campaign, uh, that

20:28

we did with, uh, uh, our

20:30

partners at, uh, an advertising agency,

20:33

Lerma and others, and

20:35

built that, that creative campaign

20:37

into he Gets us that we launched at

20:39

the Super Bowl nationally last year at

20:41

this time. And, uh, now

20:43

here we are building it into the,

20:46

the overall, uh, second time at Super

20:48

Bowl. And basically that he gets

20:50

his campaign has been, um,

20:52

just so successful and connecting

20:54

with so many people's lives

20:56

and, uh, so,

20:59

uh, in the summer

21:01

it just started to take off. This thing has gone from

21:03

an idea, just a little idea to

21:05

a test campaign to a national campaign

21:08

to now what I would call

21:10

the start of a movement. And

21:13

it's done that all in less than three years

21:15

that God has really worked through this. And so

21:17

it was this fall that, uh,

21:19

they came to me and asked me to join

21:21

full time as a CEO because

21:23

this thing is getting so big and growing so quickly

21:26

that it's not something we can do or part time anymore. We

21:28

need to go full time and really put our

21:30

our best focus on organizing this like

21:32

a, like a full blown entity that's becoming

21:35

a movement.

21:36

Fascinating. And really, it

21:38

has kind of caught the attention of

21:40

people. And, uh, you know, you've seen

21:42

people very enthusiastic. You know, I work with

21:45

a lot of, uh, churches and they and

21:47

they tell me that, you know, they've got people who've come

21:49

from the connections that are there

21:51

and, uh, you know, and people

21:53

asking questions, explorers and more. Um,

21:55

and, and yet, you know, these ads are these

21:58

ads are I mean, one of the things you said very beginning

22:00

is focused on our I said in your bio, focused

22:02

on sharing the story of Jesus and thought

22:04

provoking ways. And I would say that's a

22:06

key part of the entire strategy is thought

22:08

provoking ways that point people

22:11

to the confounding love of Jesus. Now,

22:13

uh, for those who don't necessarily

22:15

maybe just driving that road, just turn on the radio, uh,

22:17

I lead I'm a, I have a PhD

22:19

in area called mythology. So that's where

22:22

you train people in mission or missions and

22:24

engaging across cultures. It's a very

22:26

common thing. I mean, it's even Paul

22:28

in the, in the New Testament, in the book of

22:30

acts is recorded as having three sermons,

22:33

one at a place called Presidio and Antioch,

22:35

where he builds a bridge by just telling people about

22:38

history. So he goes through and goes back

22:40

centuries of history, and then he goes to a place called

22:42

Lystra, and he builds a bridge talking

22:44

about nature. So. So he's finding

22:46

these places of bridge. And then in acts 17, he talks.

22:49

He's at this place called the Areopagus or Mars

22:51

Hill, and he quotes Epicurean

22:53

and Stoic poets and philosophers.

22:55

So clearly there's a pattern

22:58

in the New Testament of finding

23:00

ways to build bridges to

23:02

people so they would consider

23:04

who Jesus was. So I want

23:06

to kind of kind of understand a bit

23:08

the bridge, bridge building here

23:11

because the research showed

23:13

and I've seen the research that, that the folks

23:15

at McQueen had done of others. And the research kind of

23:17

pointed to that people were open to

23:20

learning more about the

23:22

earthly life of Jesus and

23:24

maybe the implications or the ramifications

23:26

of that. So we got we got a little

23:28

bit for a minute before we got to take a pause. But

23:31

tell us a little bit about what bridge

23:33

you're trying to build with the specific

23:36

emphasis of these, these

23:38

ads.

23:39

Yeah, I love the examples that you,

23:41

uh, you quoted there. Ed, um,

23:44

the yes, we are.

23:46

Um, you know, when you look at culture

23:48

today, I think that a

23:50

lot of, uh, folks

23:52

in the Christian space, including

23:55

myself, I think a lot of people have spent

23:57

time talking about what, what's

23:59

bad about media or what

24:01

they don't like about media or don't how they

24:03

don't want to use media. And we're trying

24:05

to take the opposite approach, which is to say,

24:07

okay, um, you

24:09

know, uh, maybe, uh,

24:11

the media has not been used,

24:14

uh, to its best extent

24:16

to be able to break through and

24:18

connect with people and share the message

24:21

of Jesus. And so

24:23

what we've what we want to

24:25

do is change that. We want to go

24:28

right at media, which is just a very efficient

24:30

way of getting a message

24:32

out. Right. And. But you've

24:34

got to make sure it's the right message. And

24:37

so what we want to do is

24:39

our primary target is

24:42

people who are what

24:44

we would call spiritually open

24:46

minded, um, skeptics.

24:48

And, uh, these are people who,

24:51

uh, uh, are very open

24:53

to exploring, uh, what they would

24:55

call their spirituality, uh,

24:57

learning and listening to people

24:59

who have something to teach in that area.

25:02

And what we learned was what,

25:04

very similar to what the Barna research shows over and

25:06

over again, these people and many other

25:09

Americans, it's a very large percentage,

25:12

uh, are skeptical,

25:14

uh, about the church. They're skeptical

25:16

about pastors. They're skeptical about

25:18

us fellow Christians. Um,

25:21

but they're very

25:23

interested in this man, Jesus, and

25:25

learning more about him. Um,

25:27

and they but many of them don't know

25:29

as much about Jesus. And

25:31

so what we feel like is

25:33

we need to provide an open invitation

25:36

for anyone to learn about

25:38

this story of Jesus and his confounding love

25:40

for us.

25:41

Fascinating, fascinating. Continue our conversation with Ken Colwell.

25:43

We're you're actually having kind of a sneak

25:46

peek. This is we're having a long form conversation

25:48

about the he gets his campaign leave ads in the Super

25:50

Bowl and more. You're listening to Ed Stetson live.

25:52

What encourages stay with us. We're going to talk more about

25:54

the ads in just a moment. Hey.

26:07

We're back. Um, headsets are live. I'm at Stetson.

26:09

Super excited to have a conversation with Ken Caldwell today.

26:11

He's leading the foundation

26:14

that's behind the he gets

26:16

us ads. He gets this campaign. The foundation is

26:18

called Come Near. Ken's got a storied

26:20

history in and around marketing. Has a powerful

26:22

encounter with the Lord that he shared earlier for just joining us.

26:24

Make sure you listen. You can go to Stetson Live.com.

26:27

You can download this as a podcast, share it with others

26:29

as well. People will have questions and this

26:31

is so far the longest discussion we've had

26:33

about these things might find helpful

26:35

to you to share with others as

26:37

well. Okay, so we were talking about

26:40

how people have research shows

26:42

that people, uh, they, they, they,

26:44

they're interested in Jesus, but they're not so

26:46

excited always about the church. They're interested

26:48

in Jesus, but maybe not so excited

26:50

about Christians. We actually I mean, I can show

26:53

the data. I used to run a research company. We can

26:55

talk about this till the cows come home. It's all

26:57

true. So the ads

26:59

are creative tellings or engaging

27:02

and the the ads that people will see or the Super Bowl,

27:04

they haven't already seen it or kind of creative,

27:06

thought provoking tellings of, of

27:08

often things in Jesus life that are kind

27:10

of, you know, cast, you know, the ad that I think was most

27:13

popular last year was a misunderstood,

27:15

uh, car crew, if you will, and, and

27:17

a group of people doing good who had, you know,

27:20

happened to have, you know, tricked out cars and

27:22

and so there's kind of a recurring theme and

27:24

people are like, huh? And it helps people to

27:26

think differently about

27:28

this. But at the same time, it's clearly that you're

27:30

emphasizing in the ads, the,

27:32

the, you know, what Jesus did

27:34

when he was, uh, when,

27:37

when he, when he lived here on earth, uh, you

27:39

know, those that that, you know, ad 0

27:41

to 33 will say, papa, he wasn't exactly those

27:43

times. Um, and then with some

27:45

very creative bridges. So why

27:48

focus on the human

27:50

side of Jesus in

27:52

these ads? Because you're just talking about the research.

27:54

Pointed to something. Tell us more about that.

27:56

Yeah. And I think what

27:58

our focus is, is that, uh, whether

28:01

I was working in my previous, uh,

28:03

previous industries on the secular

28:05

side and corporate America or.

28:07

Now what you really what I've studied

28:09

is, um, customers,

28:12

consumers. And what I know

28:14

is, is that people, um,

28:16

they you want to start at a place

28:19

where you can build trust with them and,

28:21

uh, and, and that's,

28:23

you know, you think about the how fast you can do

28:25

that in a 32nd or 62nd,

28:28

uh, TV ad. And so you're looking

28:30

for sharing a message with them

28:32

that starts to build trust

28:35

so that they want to lean in and

28:37

learn more about what you have to say.

28:40

Um, and I think, you know, we've

28:42

all seen those billboards

28:44

along the sides of the road, uh,

28:47

and, uh, that have the,

28:50

um, fire and brimstone kind of approaches

28:52

and messages and, um,

28:54

we want to try something different, which was

28:57

to reach people where they are, where

28:59

they are, they're hurting, but they're seeking.

29:01

They're they're curious, like, there's got to be

29:03

a better way. And we

29:06

we know from the research that

29:09

as, as I said, even though there's,

29:11

you know, declining trust, uh, broadly

29:14

in churches and pastors, in some

29:16

cases in, um, in

29:18

Christians themselves, there

29:20

is uh, there is some solid

29:22

footing when it comes to the man Jesus

29:25

and the life that that man Jesus.

29:27

It makes people curious. It makes them lean

29:29

in and want to learn more. And

29:31

so that was our starting point was, let's start

29:33

with the man Jesus, his story,

29:35

and how he, as I mentioned

29:37

earlier, his his

29:39

humanity of reaching out to people

29:42

who are hurting and how he

29:44

interacted with them and how he served them

29:46

and how he loved them and

29:48

his message and how he talked about

29:50

not coming to be served, but to serve

29:52

others. His humility. That

29:55

is a place that really strikes

29:58

a chord with people, I think,

30:00

of any age, but particularly

30:02

today in the divisive

30:04

world that we're living in, the high

30:06

anxiety and fearful world that we're living

30:08

in, people are seeking a different

30:10

way, a different way of living,

30:12

and the way of Jesus intrigues

30:15

them. And so we're starting

30:17

there and and building from there. And

30:19

I'll tell you what's interesting is

30:21

it sure seems like we've struck

30:23

a chord at all of our data shows

30:26

this, but just a couple a couple of statistics

30:28

we have so far are

30:31

he gets us or he gets us. Videos

30:33

were viewed 3.7

30:35

billion times just last

30:37

year. In one year, 3.7 billion

30:39

times. That means that

30:42

people have sat down. In

30:44

last year and went

30:47

to watch a video about Jesus

30:49

3.7 billion

30:51

times. Uh, thanks to He Gets

30:53

Us. Um, we've we've received over

30:56

1.5 million

30:58

website views of he gets

31:00

us dot com each and

31:02

every month. He gets us dot com

31:05

1.5 million website views each month.

31:07

Um, and not only that, um,

31:10

we're also guiding people to

31:12

Bible reading plans. Uh, if

31:14

you're familiar with the YouVersion Bible Reading plans,

31:16

which is just a fabulous resource, we've

31:19

got now over 400,000 people

31:21

that we've guided from not

31:24

knowing about Jesus to

31:26

to a Bible reading plan. Um,

31:28

and we've seen an over 60,

31:30

60% completion rate of

31:32

those Bible reading plans. So,

31:35

um, just been that shows

31:37

us that there's a real strong interest

31:39

there for this man, Jesus. And getting to know

31:42

who he is. And what we

31:44

feel like is over time. And once we

31:46

build more and more trust, we can

31:48

reveal and share more of

31:50

the story of Jesus. Who

31:52

this, who, this, who, this person

31:54

Jesus was and what he means

31:56

to all of us.

31:58

Yeah. Good good good good. Okay, so then, so

32:00

the ads then, um, focus

32:03

on my let's let's see how much you can tell us. Right. So

32:05

remember this is going to air before

32:07

the Super Bowl. Uh, the theme

32:09

is I don't know what what can we say

32:12

knowing that this is going to be kind of tell us what

32:14

you can tell us about the

32:16

Super Bowl. As a full disclosure, I've seen them. You've seen

32:18

them. Um, but but no one

32:20

else has. So what can you tell us?

32:23

Yeah. Well, this year is our second

32:25

year in the Super Bowl. As we talked about before last

32:27

year at this very time, we

32:29

we launched into last year's Super

32:32

Bowl for the first time. And so

32:34

it was a launch plan. And so it's all about introducing

32:37

people to this, this person

32:39

Jesus, and helping them to understand

32:41

some things about Jesus that they'd never considered.

32:44

And, uh, how Jesus

32:46

loves everyone. He loves even the

32:48

people we hate. That was what we talked

32:50

about last year, Super Bowl. And so

32:52

after launching in last year's Super Bowl and having a year

32:55

of telling many different dimensions

32:57

of who Jesus was and what

32:59

Jesus means to us in our lives or can mean

33:01

to us in our lives. Um, we've come into

33:03

this Super Bowl and we said, you know,

33:06

last year's Super Bowl ad

33:08

was very successful. And,

33:10

uh, when I say successful, uh, it

33:13

was uh, they do measure

33:15

these type of things. And of all the ads and

33:17

Super Bowl last year, our Super

33:19

Bowl ad for He Gets Us was the most talked

33:21

about ad in the Super Bowl. And

33:23

in fact, prior to last year,

33:26

um, uh, when you look at

33:28

Google searches, um,

33:31

the number one day that people searched

33:33

for Jesus on Google

33:35

has always been Easter, followed

33:37

by the second most googled day for

33:40

Jesus is Christmas. And that's

33:42

true for every year until 2023.

33:44

And then we advertised in 2023.

33:47

He gets us. And for the first

33:49

time ever, uh

33:51

uh, for the first time ever, uh, Google

33:53

searches for Jesus were still number one on Easter.

33:56

But Super Bowl Sunday was the second

33:58

most, uh, searched day for Jesus.

34:01

And so with that kind of success,

34:03

it was really tempting for us to say,

34:05

well, let's just do what we did last year in the Super Bowl.

34:08

But we thought, no, we need to. There's so much

34:10

to tell about Jesus. We need to push out from there.

34:12

So for this year's Super Bowl, what I can tell you

34:14

is we're going to start to launch,

34:17

uh, the next chapter

34:19

in our campaign, which really focuses

34:21

around loving your neighbor

34:24

and how do we love and serve

34:26

our neighbor. And in these

34:28

very divisive times where people are

34:31

not getting along and so

34:33

many people are focusing on what divides us,

34:35

we want to talk about what we

34:37

have in common, how we should love

34:39

each other, how Jesus loved

34:42

everyone. Jesus even loved

34:44

those people who would later

34:46

betray him, later, doubt him,

34:49

later, deny him, betray

34:51

him even unto death. Jesus

34:53

loved all of those people.

34:55

So how do we not not

34:58

continue and let the hate build?

35:00

But how do we share the

35:02

love that Jesus has for every one of us?

35:04

And so kicking off that campaign

35:06

of loving our neighbor is what you're going to see in this year.

35:09

Super Bowl. All right.

35:10

Loving your neighbor. That's that's you know

35:12

who could be against that? Well,

35:15

I guess it depends upon who we have

35:17

to love as our neighbor. If our neighbors like us, that

35:19

seems a lot easier. If our neighbor agrees with us,

35:21

that seems a lot easier. And

35:23

so we're gonna keep our conversation. We got one final segment

35:26

with Ken Caldwell from career, and

35:28

we're talking about the he gets this campaign. We're

35:30

going to talk a little bit about where they're headed from here, what's

35:32

what's the next response. And talk about some love

35:34

and action events that can Ken and I will be

35:36

at later today as well. Stay with us here

35:38

on Stats or Love. Hey,

35:51

we're back at Scott's are live. One more segment

35:53

with Ken Caldwell. I predict,

35:55

uh, that I could predict the Super Bowl

35:57

outcome. What I what people told me I was supposed to root

35:59

for the 49 ers, but I don't I don't know, I don't

36:01

know how these because I live in California. Maybe that's what I'll

36:03

do. Go sports ball team

36:05

make the goals. So um,

36:08

so that's not going to be my focus needless to say. But

36:10

Ken and I will be together there in

36:12

Las Vegas doing some things, uh, including,

36:15

um, you know, he gets us a lot of the, the

36:17

ads have talked about serving others.

36:19

The one that I mentioned earlier, I think it was The Rebel,

36:22

which kind of, you know, surprise. It was basically

36:24

about a group of people who are misunderstood, who were serving

36:26

other people, and people said they were up to the bad things.

36:29

And a lot of this is pointing out to the fact

36:31

that, I mean, Jesus. Jesus

36:33

came serving the hurting. Um, he

36:35

we see that in Luke chapter four, verses 18

36:37

through 20. The Spirit of lords upon me has anointed

36:39

me to share good news. And he talks about the poor

36:41

and the blind. And I mean, throughout the Bible we

36:44

see these themes. So

36:46

an ad campaign actually doing

36:48

things on the ground on Super Bowl

36:51

weekend in Las Vegas, I think is fascinating.

36:53

And can you and I are going to be there? What by the time

36:55

as airs later the day this airs, we're going

36:57

to be at some of these events. So talk to us. What's

36:59

going to go on on the ground.

37:01

Yeah. It's a it's really exciting

37:03

here. What we want to do is in addition

37:05

of course, the big Super Bowl and

37:08

all the we have billboards all over

37:10

Las Vegas and lots of

37:12

what we call the air campaign of,

37:14

uh, big national TV, global

37:16

TV, as well as all of the outdoor.

37:19

We want to really bring that local

37:21

and, uh, bring it local

37:24

and, and, uh, bring hands to it, uh,

37:26

like Jesus, serve those

37:28

who are underserved, those who are challenged,

37:31

uh, in the local community, particularly children

37:33

and their families. And so we

37:35

are partnered with, uh, locally here

37:37

with LV reach, uh, also

37:39

with the Salvation Army and also

37:42

with Wahlburgers. And what we're going to be doing

37:45

is, uh, bringing

37:47

together, uh, probably

37:49

around 1500 or more kids

37:51

and their families here in an underserved

37:54

community within Las Vegas.

37:56

And we're going to have a mini football

37:58

field set up there. And we've got NFL

38:00

players, as well as Unlv

38:03

football players who are going to be doing football

38:05

drills and playing football with these kids.

38:08

And then we're going to be serving, uh, through

38:11

the Salvation Army free groceries, as well

38:13

as Wahlburgers, free food for

38:15

these kids and families to to

38:17

sit down and have a meal together. And,

38:20

uh, also we're going to be linking, connecting

38:22

these families with local

38:24

social services that can help them

38:27

in areas of health and dental and

38:29

other issues so that they could be connected

38:31

with the local community and get help long term

38:33

as well. And so just a really exciting

38:36

event. We also, uh, we've

38:38

what's incredible is we have seen NFL

38:41

players come to us. They've

38:43

they've reached out to he gets us and

38:45

asked to be a part of this. And we said, well how did you hear

38:47

about he gets us. And we've got people

38:49

like Brandin Cooks uh

38:51

Stephon Gilmore for the Dallas

38:54

Cowboys, as well as Michael Pittman Jr

38:56

of the Indianapolis Colts and

38:58

other players who have told us that they

39:00

actually first heard about us while

39:02

they were playing football in a stadium.

39:05

And they looked up and saw or he gets

39:07

us banners in the football stadium

39:10

going over the scoreboard and said, well,

39:12

what's that about? And so, um,

39:14

it's been really interesting how they have,

39:16

uh, how football players of faith

39:18

have come to us and said, how do we become,

39:21

uh, influencer spokespeople to talk about

39:23

this? And so we've got a lot of them helping

39:26

us as well here on the

39:28

ground. We've also got a big floral

39:30

display, uh, where we

39:32

have, uh, artist,

39:34

a creator who has made

39:37

out of flowers, uh, a big

39:39

football helmet. Uh, uh,

39:42

he gets us, uh, logo. And

39:44

then what we're doing is encouraging people to come and

39:46

take the flowers and to reach out

39:48

in an act of kindness to people

39:50

who are hurting and hand them a flower. So

39:53

those and other events here in the local

39:55

community to try to put into

39:57

action this loving our neighbor,

39:59

uh, as Jesus modeled for us.

40:02

Yeah, it's kind of it's kind of a if we're going to do ads

40:04

to talk about loving your neighbor, it'd be great if we

40:06

actually loved our neighbor. And I get

40:08

I love that we get to do, uh, part

40:10

of that here. Uh, even this weekend

40:13

in Las Vegas, a community known

40:15

for lots of things. And one

40:17

of the things that we want to be known for is for

40:19

showing and sharing the love of Jesus.

40:21

Um, so. All right. So so here, I mean, you're

40:24

now new now, you've been involved in the campaign for a long

40:26

time. I think it was important for people to hear that,

40:28

uh, but, you know, and we hadn't interacted much at

40:30

all until just recently, because then you move

40:32

from your role of compassion to this

40:34

new role. Now you're leading the team, your,

40:37

your, your, your you're going to be coming up with

40:39

new pathways, new strategies and more.

40:41

So you come from this background of innovation.

40:44

We've joked about the Baconator, but really that is

40:46

I think you're one of your I mean, you're just super well

40:48

known. Who doesn't know the Baconator? Who has no stuffed crust pizza?

40:50

So what is a guy

40:52

who's known for the Baconator and Stuffed Crust

40:54

Pizza going to do to

40:57

help us creatively communicate

40:59

who Jesus is? What are some things coming

41:01

up from, uh, from the he Gets Us campaign?

41:04

Yes. Uh, yeah. Well,

41:06

just as you said, just newly becoming the CEO

41:09

of Come Near, which is a newly

41:11

formed charitable organization, uh,

41:13

a nonprofit that we put together

41:16

with an independent board, uh, so

41:18

that we could focus on, as you

41:20

say, really, um,

41:22

sharing Jesus and his love

41:24

and the story of Jesus and his love, um,

41:26

and trying to do that in creative, innovative ways.

41:29

And as I mentioned earlier, that just seems to be what,

41:31

you know, from a very early age, kind of God

41:34

put on my heart was just how to

41:36

creatively and innovatively connect

41:38

with people and share something,

41:40

understand their needs, and share something

41:42

that they're looking for and figuring out ways

41:44

to do that. So as we go forward,

41:46

starting the Super Bowl as watching this

41:49

Loving Your Neighbor campaign,

41:52

um, and with a big stage like Super

41:54

Bowl that allows us the avenue to really

41:56

get the word out there again about he

41:58

gets us. We know that, uh.

42:00

Over. Now 65%

42:02

of all Americans are

42:05

due recognize and are aware of. He

42:07

gets us. So now we can

42:09

start to. Now that they have that awareness,

42:11

we can start to to more

42:13

engage them and

42:15

engage them in different ways creatively.

42:17

And you're going to see us in live sports events.

42:19

You're going to see us as part of the Olympics. You're

42:22

going to see us throughout the year figuring

42:24

out ways to reach people where they are

42:26

in culture, and to share

42:28

relevant stories about Jesus

42:30

and how Jesus is relevant in their lives today,

42:33

and how he has

42:35

his model of loving and serving

42:38

others as is relevant today as it's ever

42:40

been. And so we're going to come

42:42

in all different ways to reach people

42:44

where they are, to share that story with them

42:47

and engage them throughout the year.

42:50

Okay. So if they if they watch

42:52

the the ads and they come to the website,

42:54

that's he gets us. Com and

42:56

what's next for them. Because I mean

42:58

ads and websites and you know it's very, you know in

43:01

60s or 30s, you're not telling the whole story

43:03

of who Jesus is and what he did and what he called us to.

43:05

So what's next for them if they when they come

43:07

to the website, are there other resources and connections?

43:10

Yeah. Thank you for asking that ad. It

43:13

was. It's exactly right. We we

43:15

use the ads to bring them to

43:17

the website or have them engage

43:19

in some other way. And then as I touched on

43:21

earlier, they, um, it

43:24

depends on what their needs are.

43:26

Uh, so there's all kinds of resources

43:28

on that. He gets us dot

43:31

com website that

43:33

can help and direct them in a lot of different places.

43:35

I mentioned earlier the Bible reading

43:37

plans is one of those. So some common

43:39

they say, um, boy, I want to learn

43:42

more about this, this man Jesus

43:44

and want to learn more about

43:46

this. And so we'll direct them to a Bible reading

43:48

plan through the YouVersion. Um,

43:50

or what we'll hear is,

43:53

uh, you know, I got questions about

43:55

this to tell me more. And so we will help

43:57

direct them to alpha groups.

44:00

Um, or, uh, they may not

44:02

know about local churches or

44:04

churches who might be able to connect

44:06

with them and help them with needs they have.

44:09

Um, that could be needs of anxiety

44:11

or needs of, uh, uh, family

44:14

issues or whatever. And so we can connect them to a

44:16

local church. Uh, and there's many

44:18

other resources as well. So we want to be kind of a

44:20

hub to take people who

44:22

are hurting or who seek

44:24

to learn more, um, and

44:26

figure out a way to connect them with resources

44:28

that can help them on their

44:30

path and their journey, uh, to

44:33

know more about Jesus and,

44:35

uh, and what the the actions

44:37

of, you know, loving and serving people are all about.

44:40

Yeah, we got about a minute left, and sometimes Christians

44:42

will watch ads that are like, like this

44:44

and they'll say, man, I wish I had

44:47

more or you gave more about this

44:49

or that. And I have to remind people, these ads

44:51

are actually not for you if you're listening

44:53

and you're a wonderful church member at First Presbyterian,

44:56

we're for you. But these are ads are not for

44:58

you. So we've got about a minute left, uh,

45:00

when they see the ads and people can be talking

45:02

about the next day, what would you how would you encourage Christian listeners

45:05

to respond to their friends and neighbors? We're talking

45:07

about the ads. Tell us in a minute.

45:09

Yeah. I think, um, as

45:11

you look at this, and if you are, uh,

45:13

a Jesus follower, a Christian today

45:16

is think about the people out there

45:18

who, uh, who don't know Jesus,

45:20

who are searching. And when they

45:22

see, uh, our ads, these he gets

45:24

us ads. We want this to be an open invitation,

45:27

open to anyone. Make them

45:29

feel open and invited,

45:32

uh, no matter who they are or what they believe,

45:34

to learn more about Jesus

45:36

and to want to learn more about his story

45:38

and the confounding love he has for all

45:40

of us, and help

45:43

them to start to get more

45:45

trust in this person,

45:47

Jesus, and want to learn more about

45:49

him and the things that he experienced.

45:51

That's what we want to see happen through

45:53

this. He gets this campaign.

45:55

And that's my hope to candidate. People will see these

45:57

ads. They'll go to the website, they'll subscribe

45:59

to the Bible, Bible reading plans. And that bridge

46:02

to understanding, you know, Jesus and

46:04

his earthly ministry, kind of portrayed in contemporary,

46:06

modern and innovative ways, will lead

46:08

them to want to find out more

46:11

and to find out more in Bible reading plans and the Bible

46:13

itself, to understand who Jesus is, what

46:15

his mission was, what he's called us to, his claims

46:18

on our lives, and more. So

46:20

we're so thankful that you took the time for conversation here.

46:22

And I want to say to my Christian listeners,

46:25

um, on Monday at the water

46:27

cooler at work, people could be talking about that. Would you

46:29

please be prepared to tell them

46:31

about Jesus, who lived a sinless life,

46:33

who died on the cross? God raised him from

46:35

the dead in the third day, and he calls men and women to trust

46:37

and follow him. Thanks so much for taking the

46:39

time to be with us. I'm Ed Setzer, this is Ed

46:41

Setzer live. We're thankful for being

46:44

on Moody Radio, Karen Hendren, our producer

46:46

and Bob Monroe engineer and more. Thanks for

46:48

listening every week to Ed Stetson

46:50

live. God bless.