An ‘e’ in front of any word changes our expectation of that item. eBooks exemplify that point… what makes an eBook a book and what makes it ‘e’lectronic? In pK-12 most learners have expectations of how they interact with these digital assets based on their home life and their familiarity with the Internet, browsers, and dynamically generated content. Here two cultures collide… the organized structure of school and the dynamic nature and expectations of digital assets. In this show we will discuss the tug-of-war between the the market requirements and the user expectations, the changing nature of those expectations, and the evolving technical and business challenges. The discussion should elucidate some of the key issues so you know what you’re getting into when you say “eBook ’em Danno!”Guests at the table:Tzviya Siegman, Digital Book Standards & Capabilities Lead atWileyMichael Ross, Senior Vice President and General Manager of Education at Encyclopaedia BritannicaGail Lewis, Director of Product Strategy at myON