Organisations wanting to make a strategic step-change, scale at pace or disrupt the market are asking two key questions. 

• Where do I play?
• How do I win?

Providing the answer to that question requires factual data.

Andrew Gray, Founder and CEO at eg.1, is joined by Tom Makris, Senior Associate & Market Intelligence Specialist, to explore the world of market intelligence and how organisations need to approach strategic step-change, scaling at pace or disrupting a market.