Companies have come back to this model time and time again. Here is a quick history lesson:

• Podshow/Mevio 8/2005 – 4/2014 (116 months – 38.8 million dollars spent)
• Podango 9/2006 – 12/2008 (27 Months)
• wildvoice.com 7/2006 – 7/2009 (36 months)
• mypodcasts.com 2007 – 2011 (estimated 48 months)
• Audiometric.io 11/ 2012 – 8/2014 (21 months before being purchased by panoply and taken off the market)
• Opinion Podcasting 11/2015-10/2017  (23 months)
• Zcast 1/2016 – 1/2019 (36 months)

That is an average of 43 months. It's even less if we were to removed Mevio who went through 38.8 million dollars.

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