Biotechnology is an exciting frontier in fashion and beauty because it presents a new way forward. Most products on the market today rely on extraction for their ingredients, whether that's from plants, animals, or petrochemicals. Each of these options has a footprint. With biotechnology, there's the opportunity to create new sustainable supply chains with new levels of performance for consumers.

Today on the show I'm speaking with a scientist and creative who is inspired by biology and biotechnology to create advanced, sustainable innovations for wellness and beauty. Alison Cutlan is the VP of Innovation at The Rootist, a new biology-based haircare brand that's changing the game when it comes to haircare by treating the hair like the living organism it is. 

Full disclosure: The Rootist did send me a free sample of their haircare kit as a basis for this conversation. This episode is not sponsored, but as you'll hear, I ended up really loving the products as well as the ethos behind the biology-based brand. 

Our conversation covers the products under the Rootist haircare system, what makes them different, and how biotechnology is the new design tool of the future. 

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Guest Links:

The Rootist: https://therootist.com/
Alison Cutlan: https://www.linkedin.com/in/alison-cutlan-1aba368/