As we age and gain new experiences, our brain changes and it becomes evident that we can’t hold every piece of information and knowledge that we encounter at all times. More often, we only retain information that is immediately useful or relevant to our present needs. But, we also want to remember crucial information that we’ve read today at a time in the future when it is needed, right?

In this episode, CTPO, speaker, author, MIT instructor Mark Herschberg and I discuss this topic in more detail. As an author faced with the challenge of readers’ recall and retention, Mark created an app called Brain Bump designed to help users remember information, data, and materials from books, blogs, podcasts, classes, talks, and other resources whenever they are needed. If you are in the business of investing, or in any business for that matter, you’ll need access to as much information as you can to run your business efficiently and to have meaningful engagement with clients and investors. Listen until the end and you’ll learn invaluable tips to protect yourself and your business from cyberattacks.

Key Points from This Episode:

• What makes 21st-century learning different?
• Why did Mark create the Brain Bump app?
• Why do most people not retain what they read?
• How does the technique of “spaced repetition” help retain information?
• The two ways when most people need information.
• Mark discusses the Brain Bump app and how it helps users access information when they need them.
• How can we use media channels more efficiently?
• Where can the Brain Bump app be downloaded?
• Mark talks about cybersecurity and the persistent threat of cyberattacks.
• Measures that companies, businesses, and individuals should take to protect against cyberattacks.
• Safety tips against bank fraud or wire fraud.

Tweetables:

“We live in the most abundant time in human history with regard to sharing information, and sharing perspectives and thoughts.”  - Tyler Chesser

“Even when a reader reads a book, a business book, a self-help book, something with advice, say, wow, there's great advice here. And then you forget it two weeks later. You forget 90%-95% of it. That is a problem. And so there's a problem for the author and a problem for the reader.” - Mark Herschberg

“Media is traditionally linear. We listen to this episode, front to back, first to last. We read a book from first to last. We watch a TV show from start to finish. Exceptions are encyclopedias or dictionaries, you generally don't read that first page to last, you jump in, you get what you need, and you leave. More of our media will shift in this direction.” - Mark Herschberg

“By chopping up the content from an episode, from a book and putting it in this nonlinear order, we make it more relevant. It's like a "choose your own adventure" that you grab what is right for you.” - Mark Herschberg

“The teacher is who learns the most.” - Tyler Chesser

“For any company or individual, it's not a matter of “if” but “when” you run into a cybersecurity issue.” - Mark Herschberg

“You will be attacked, you will be hacked. It's about being prepared and having your defenses there.” - Mark Herschberg

Links Mentioned:

Brain Bump App

The Career Toolkit 

Mark Herschberg on LinkedIn

Invest with CF Capital

About Mark HerschbergMark Herschberg is the author of “The Career Toolkit: Essential Skills for Success That No One Taught You” and creator of the Brain Bump app. From tracking criminals and terrorists on the dark web to creating marketplaces and new authentication systems, Mark has spent his career launching and developing new ventures at startups and Fortune 500s and in academia, with over a dozen patents to his name. He helped to start the Undergraduate Practice Opportunities Program, dubbed MIT’s “career success accelerator,” where he teaches annually. At MIT, he received a B.S. in Physics, a B.S. in Electrical Engineering & Computer Science, and a M.Eng. in Electrical Engineering & Computer Science, focusing on cryptography. At Harvard Business School, Mark helped create a platform used to teach finance at prominent business schools. He also works with many non-profits, currently serving on the board of Plant A Million Corals. He was one of the top-ranked ballroom dancers in the country and now lives in New York City, where he is known for his social gatherings, including his annual Halloween party, as well as his diverse cufflink collection.