Kathleen Celmins literally started her company AmplifiedNOW in August 2020. In that short time, she's learned a ton about herself and the market at large. The main thing: video is incredibly important for small and large business owners. But once you go that direction, there's an easy trap to fall into. Most marketing agencies look at a bunch of metrics that show whether you're going 'viral'. But her approach? Don't focus on that. At all. Throw all those metrics out the window and focus on a different one: scalability. How easy can you reuse a video or repurpose content into smaller pieces to not only save time but create more sales? That's how she helps. Today's talk is packed full of tips for marketers and business owners, and if you're anything like me, you'll come away with some good ideas. If you'd like to reach out to Kathleen, find her website at amplifiednow.com, and at @kathleencelmins all over social media. Also check out her free course at amplifiednow.com/course. Let's see what she has in store for us today. 

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