Raj Goodman Anand's 3rd venture is a company called Goodman Lantern, an exclusive content marketing company focused on the B2B and B2C space. After completing an engineering degree in university, he realized he'd gotten into some cool areas combining artificial intelligence with marketing. Back then there wasn't a name for it, but today we know it as MarTech. Today he can look back and realize that things like influence marketing have been around for a long time--centuries, even. And we may be more into influence marketing than any of us think! One key takeaway from today's talk is that technology can't do everything, and we have to get involved at some point. We can't just rely on tech as a silver bullet to solve all our marketing challenges. Some. Most maybe. But not all. When you're ready to reach out to Raj, find him on LinkedIn, or the company website, goodmanlantern.com. What's Raj's Elite Marketing Tip today? Keep listening to find out 

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