Got the chance to talk to Swire Ho today and find out what he's got going on with his company, Garuda Promo. We often think that promotional products are just cheap throwaway items that you get at conferences that last a few days before they're used up. And I mean, there are plenty of products like that out there. But Swire's mission is different: incredibly high quality products for the purpose of helping build deep relationships with people. Each item that you gift a previous, current or future client is something that they should really enjoy, and have a constant reminder of the kind of relationship that's being forged between them and you personally. Listen in for tips about what he's learned about marketing, and how it's not random chance that makes you go 'viral' with promotional marketing. Find Swire at garudapromo.com, or under the hashtag #thepromoguy. Swire and I are already chatting so come on in and join us. 

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