We all have a money story. What’s yours? Is it holding you back? Melissa Houston, founer of She Means Profit, shares how money is tied to your self-worth. Let’s start believing that deserve what we’re worth and make some profit!

More about Melissa:

She’s a Chartered Professional Accountant (CPA) with over 20 years of work experience.
Additionally, she’s a Finance Strategist, who works with Small to Medium-sized business (SMBs) owners and the senior-level finance person in their business to ensure financial and business strategies are in place so that profit is optimized. Melissa monitors KPIs regularly, manage cash, provide audit support and many other finance functions.
In the past, she’s worked with business owners and project managers in high-tech industries, public accounting and government. Also, she has extensive experience with corporate accounting, financial planning, SRED work, Internal Controls and ITGCs.
She has a column at Forbes.com, Entrepreneur and other large publications where she shares her personal and business finance knowledge with entrepreneurs. Melissa’s passion is helping entrepreneurs and business owners how vital it is to understand their business numbers as the CEO of their business.

Melissa just launched "Cash Confident: An Entrepreneur's Guide to Creating a Profitable Business.” The book helps entrepreneurs understand their new money journey.

I am a Financial Strategist for CEOs, which means that I help successful business owners increase their profit margins without increasing sales to put more cash in their pocket. In addition to offering Fractional CFO work, I offer 1:1 coaching services and sell online digital courses.