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Rebuke, Rebranding and Cognitive Dissonance

Rebuke, Rebranding and Cognitive Dissonance

Released Monday, 6th November 2023
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Rebuke, Rebranding and Cognitive Dissonance

Rebuke, Rebranding and Cognitive Dissonance

Rebuke, Rebranding and Cognitive Dissonance

Rebuke, Rebranding and Cognitive Dissonance

Monday, 6th November 2023
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Episode Transcript

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0:00

Okay , so this episode is going to be a bit different

0:02

. I'm really excited

0:04

to tell you that we're in the process of rebranding

0:07

our efforts both here on the podcast

0:09

and on the website as well . I

0:12

want to tell you why we're making these changes

0:14

and I want to give you a broader perspective , but

0:17

the most important thing everybody needs

0:19

to know is exactly what you

0:21

need to do in order to continue

0:23

receiving our podcast Coming

0:27

up .

0:37

EMF Remedy is dedicated to helping

0:39

you understand which electromagnetic

0:42

threats are present in your home and

0:44

whether , in the context of your current home

0:46

, when you're considering for purchase or

0:48

building a new home with comprehensive

0:51

protection designed in , EMF

0:53

Remedy can help you reduce your family's

0:55

exposure to harmful man-made

0:57

electromagnetic radiation .

1:00

Hi , this is Keith Cutter with EMF

1:02

Remedycom and you're not

1:05

listening to

1:07

the Reversing

1:10

Electromagnetic Poisoning podcast

1:13

. That's right Beginning

1:15

. Today we are transitioning

1:17

. We're in the process of rebranding

1:20

. What is rebranding

1:22

? Good question . But

1:24

before we dive into the

1:26

details , I

1:29

want to make a quick comment . We're

1:32

going to talk mostly about branding

1:35

today and rebranding

1:37

the podcast and how and

1:39

why and what are the implications and whatnot

1:42

. We're going to get into that presently

1:44

, but at the end of this episode

1:47

I have a few words for

1:49

some of my colleagues . I have

1:51

, I've been feeling a sense of righteous indignation

1:54

and I really need to . I

1:57

really need to express that and

2:01

since I have this platform , I'm going

2:03

to do that . I'm going to do it at the end of

2:05

the podcast , all

2:08

right . So the

2:12

bottom line , the quick answer

2:14

on the rebranding , is

2:16

this and then

2:18

, if you'd like to remain

2:21

, we're going to talk about the details and

2:23

all that follows . So

2:26

the name and the artwork

2:28

are both changing

2:30

. You can see the artwork

2:33

in this week's episode

2:35

and beginning

2:37

next time , the name

2:40

of the podcast will change . It

2:43

will change from reversing electromagnetic

2:45

poisoning to EMF

2:48

remedy . So

2:51

look for the new name and

2:53

the new artwork in your feed . You

2:56

won't need to make any changes , so

2:58

be aware to look for the new name and

3:01

the artwork . Now

3:03

, if you'd like more in

3:06

depth and understand a little

3:08

bit what's behind this , let's get into

3:10

that . The

3:12

most urgent thing you need to know right

3:14

now is

3:16

easy . It's really easy . It's

3:18

simple . It is , first of all

3:20

, be aware that the podcast , as I say

3:23

, has a new name and new cover art

3:25

. The new name , first . We're

3:28

no longer reversing electromagnetic poisoning

3:30

, as I said . Now we're EMF remedy , which

3:34

is catchy , right , I mean , you've never heard

3:36

that . All right , same

3:39

as the name of the business , same

3:43

as the name of our website

3:46

, emfremedycom

3:48

. Should be easy to remember

3:50

. But what in the world is

3:53

cover art ? And

3:55

I'll tell you what . I didn't know what cover

3:58

art was , and

4:00

I once managed a huge

4:02

group of graphic designers

4:04

, so I guess

4:06

we weren't doing cover art in

4:09

that time . But anyway

4:12

, cover art is . It's

4:16

the visual design or the illustration

4:18

that's used as the

4:21

front facing or the outermost

4:23

layer of a physical

4:25

or a digital product , you

4:27

know , like a book or magazine , an album

4:30

, video game , or

4:32

even something like a film or , in our

4:34

case , a podcast . Cover

4:37

art is intended to provide a

4:40

visual representation of the content

4:42

within and

4:44

it often serves as a means to

4:46

attract and engage audience

4:50

members . You know , think about if you go to a movie

4:52

theater which

4:54

I haven't been to in years because of the EMF

4:57

issues , but I remember going to the movie theater

4:59

and you'd see all the posters on the outside and

5:01

it would give you kind of some indication

5:03

about whether you might be interested in a movie

5:05

or not . That's really what cover art

5:07

is . In

5:10

addition to its marketing and promotional

5:12

functions , cover art can also

5:14

serve as a form of artistic

5:16

expression . Yes , yes

5:19

, yes , I know Keith hasn't talked about

5:21

artistic expression , but

5:24

I think it's beautiful and I think

5:26

it's important and I think it's a good thing

5:28

to get it right . And

5:31

cover art is , you know , you can do your

5:33

own , which I've tried to do these

5:35

last two times and leveraged

5:38

a little sort of clip art or royalty-free

5:42

stuff and it's just not , it's just

5:44

not getting there , it's not doing the

5:47

job . So

5:49

cover

5:51

art , I think , is done properly by a

5:54

talented graphic designer , an illustrator

5:56

, an artist . It

5:58

plays a significant role in shaping the initial

6:00

perception and the reception

6:03

of the product

6:05

it represents . So I

6:07

am really pleased with the work .

6:10

Hannah did .

6:11

She's my graphic designer . Let

6:15

me know what you think . Take a look

6:17

at it . Would love to hear your feedback

6:19

. But I believe she's captured the essence

6:21

of the kind of all

6:24

. Right now you're going to think I've really gone

6:26

over the top . First I said artistic expression

6:28

and now I'm going to say transformative

6:31

experience . Oh yeah , well

6:34

, I labored over that term but

6:36

yeah , I think she's captured

6:38

the essence of the kind of transformative

6:41

experience I offer my clients

6:43

, which is nothing

6:46

less than going from darkness

6:48

to light . And

6:50

the darkness is that total exposure

6:52

, the involuntary exposure , non-native

6:55

EMF , and the light is getting

6:58

away from that and getting

7:00

into the native EMF

7:02

, the natural EMF . So , going from a

7:04

you'll see in the design

7:07

going from a darker place with

7:10

only a hint of the natural , that's the dark

7:12

green , a darkened

7:15

hue , what's to be found in nature ? One

7:17

stained really by non-native EMF

7:19

, and through a portal yes , a

7:21

portal , yes , keith , use the word portal

7:23

Labeled EMF

7:26

remedy . So the remedy

7:28

for harmful , man-made

7:31

electromagnetic radiation

7:33

, striking

7:35

in its simplicity . I'm talking

7:37

about the design as

7:40

well as the concept . Really

7:42

, all my work is

7:44

about is those two things . How

7:47

can I get you out of a life filled

7:50

with involuntary

7:52

exposure to or voluntary

7:54

, involuntary and voluntary exposure to

7:56

non-native EMF and

7:58

into a life more abundant filled

8:01

with exposure

8:03

, in the main , to

8:05

the natural EMF of this world

8:07

. The remedy for harmful

8:10

man-made electromagnetic radiation

8:12

simplicity , all right . The

8:14

obvious but it's

8:16

tricky to attain transition

8:19

through this portal is it's

8:22

expelling all the non-native EMF from

8:24

your life . Once you walk

8:26

through that portal , the beauty of God's

8:29

creation awaits

8:31

under the sun and in nature

8:33

, where you can connect

8:36

with the unstained and nourishing

8:39

electromagnetic environment we've

8:41

had since the beginning . Okay

8:44

, so in review

8:46

, you need to know two things the name is changing

8:48

and the cover art is changing . Next

8:51

, wherever

8:53

and however you access the podcast

8:56

, what you need to

8:58

do in

9:00

order to consume continue

9:02

to receive the podcast . All

9:05

right , so are you ready ? You don't

9:07

need to do anything . How

9:10

is that ? For painless ? No

9:13

, we're not moving to a subscription model . No

9:16

, you know , you don't need to enter

9:19

in a new podcast name . None of that

9:21

stuff . You don't have to do anything . You just

9:23

need to be aware the name and the artwork are changing

9:25

. So you'll continue to

9:27

have new episodes in your feed with

9:30

the new podcast name and cover

9:32

art . Just hit play

9:34

. If you access

9:37

the podcast through the EMF Remedy

9:39

website . You'll access exactly

9:42

as before , no

9:44

change other than the name and

9:47

the image . Even

9:49

the links you've used to access

9:52

will be the same for all previous

9:54

and future

9:56

episodes . So

10:00

this brings to the question why

10:04

, are we making this change , so

10:07

let's get into that a bit . We're

10:11

going to go deep here .

10:12

You ready .

10:14

We're making this change for a few reasons . First

10:16

, the old name served

10:19

its purpose well , which was getting

10:21

people in touch with the fact that

10:23

they have

10:25

been . They are being poisoned

10:28

by an environmental toxin

10:30

, day in , day out For

10:33

most people , 24 hours a

10:35

day , seven days a week , 365

10:38

days a year . Non-native

10:40

EMF Wasn't

10:43

a part of this earth a

10:45

short while ago . Now it's

10:48

to be found in abundance

10:50

in every home . The

10:54

problem isn't that you are too

10:56

darn sensitive , you're

10:59

hypersensitive , you're

11:01

electrohypersensitive . The

11:04

problem is that we're building our future

11:07

on a collection , specifically four

11:09

types of energies which

11:12

are foreign to they're in opposition

11:15

to life itself . Obviously

11:19

, as they say , this

11:21

dog won't hunt . Have

11:23

you ever heard the expression this dog won't hunt ? It

11:26

is unsustainable . The path

11:29

that we're on Cognitive

11:33

dissonance . Cognitive

11:37

dissonance , I

11:40

believe , keeps people

11:42

from clearly acknowledging this fact

11:44

. It's like this Many

11:47

people refuse to believe the world was created

11:49

. What

11:52

, yeah ? Many

11:54

people refuse to believe the

11:57

world was created

11:59

, that it didn't issue

12:01

forth from nothing and

12:04

evolve . The

12:06

true reason I believe many

12:09

don't acknowledge this truth

12:11

is that doing

12:13

so yields the

12:15

natural follow-on question

12:17

, which is gosh

12:19

, if I live

12:21

in a created world , I

12:24

wonder if the creator expects something

12:26

from me . So

12:30

the thinking stops there

12:33

. Cognitive

12:35

dissonance , that's

12:39

the big one , that's the great one

12:41

right there . What I'm going to talk about

12:43

with EMF is a small

12:46

shadow of that . In

12:48

a much smaller , less significant way

12:51

, we have the very obvious

12:53

cognitive dissonance around

12:56

electromagnetic poisoning

12:58

. It's

13:00

obvious , really

13:02

, just like the larger example

13:04

Home prices

13:06

, for example , drop an average

13:09

of 20% near

13:12

a cell phone tower

13:14

. What

13:16

does that say about our collective

13:18

knowledge . Not

13:23

just in one town or one county

13:25

or one state everywhere

13:28

. It's

13:30

embedded in our collective awareness

13:33

that non-native EMF

13:35

is bad , but

13:37

on an individual basis

13:39

, bringing

13:42

it to the forefront of our thoughts , well

13:44

, no Many

13:48

I would say most , I

13:50

would say the vast majority are

13:53

not strong enough to admit

13:55

the poisoning . Because

13:58

, just like

14:00

the greater example I gave before

14:02

, there's an obvious follow-on

14:05

, which is does

14:09

that mean I should limit my wireless tech

14:11

? Would

14:15

I have to give up my beloved

14:17

smartphone ? Does

14:20

this mean I should move ? Does

14:23

this mean my job requires

14:25

too

14:27

much non-native EMF exposure

14:29

? Do you get it ? I mean

14:31

, that's really

14:34

what's going on in society right

14:36

now . As it regards

14:38

the issue

14:40

with non-native EMF exposure

14:43

, I think everybody knows it's a problem

14:45

. You

14:49

see that clearly

14:51

in the example that I gave with real

14:53

estate prices . I mean , people are pretty

14:55

fond of their money , right , and

15:00

so when they lose 20%

15:02

of the value of their home because a phone tower

15:04

gets put in , all that

15:07

, people become aware of that the realtor

15:09

, the appraiser , the

15:12

person selling , the person buying

15:14

, etc . Okay

15:17

, so why are we making this change ? Because

15:21

we need to grow the podcast and our

15:23

followers beyond

15:25

where we are now , and

15:28

I'm hoping that the rebranding will present

15:31

something more approachable

15:34

to the world . People

15:39

are willing to acknowledge EMF harm

15:41

in order to buy a

15:44

magic charm , a

15:47

harmonizer , to

15:50

keep them safe . I heard the

15:52

other day about a father saying I

15:55

bought harmonizer stickers

15:57

for my whole family because I want to keep them safe

15:59

Great

16:03

. And then in that they'll

16:06

probably all increase their exposure

16:08

because they feel safe and the harmonizer

16:10

is just a useless sticker

16:12

in my opinion . But

16:15

anyway , it does indicate that

16:17

people are aware , right at least to some

16:19

degree , that there is a problem See

16:22

my episode on harmonizers and

16:24

whether they really work if you're

16:27

interested about this topic . Okay

16:30

, so magic charm

16:33

harmonizer to keep them safe without , of

16:35

course , making

16:37

any real changes in their lives , and

16:40

that's what it's all about . And

16:43

you know what I want these

16:45

people to why

16:48

? Because I believe I can help

16:50

them . I

16:52

can't do that if the podcast

16:54

name is scary

16:57

to them , because

16:59

going too

17:01

far , too fast for these people

17:04

triggers that

17:06

cognitive dissonance

17:09

that we talked about before . In

17:13

addition , I've always believed the name

17:15

EMF remedy really

17:18

captures the value proposition

17:21

. We

17:23

are the remedy , the

17:25

cure , if you will , for non-native

17:28

EMF in your home . Your

17:31

home has excessive

17:33

non-native , non-native EMF

17:35

. Where the cure ? We want to cure

17:37

your home of the

17:39

non-native EMF . That's

17:42

what we're all about

17:44

One trick

17:47

pony and really follow

17:49

through on that one trick . So

17:52

that's what we're all about . Ending

17:54

the poisoning . We're

18:00

in stealth mode now . So

18:03

that's it . All

18:06

past episodes will continue

18:08

to be available . As

18:11

you listen to the old episodes , you will still

18:14

hear me say you're

18:16

listening to reversing electromagnetic

18:19

poisoning . From

18:22

this point forward , new

18:24

artwork and a new name , and

18:26

you won't hear me saying

18:28

reversing electromagnetic

18:31

poisoning . So

18:34

I hope this is clear New artwork , new

18:37

name , Otherwise , everything as

18:39

before , no

18:41

action required on your part

18:43

. And I would like to make

18:45

some closing comments here . So

18:48

I want to mention that we're

18:50

well into our

18:52

second year now and I

18:55

can't tell you how much

18:57

gratitude I

18:59

have in

19:02

doing this work , in having you

19:05

as listeners along

19:07

for this journey , how much I enjoy

19:09

helping people take control of the non-native

19:12

EMF in their homes

19:14

. It is not an easy

19:16

thing , it is not a simple thing and I

19:18

continue to be

19:20

a little bit frustrated with clients

19:22

who they just

19:24

want to pay , you know , a

19:27

certain amount and have the problem done

19:30

. Well , you know what ? There's

19:32

behavioral changes

19:34

that are sometimes necessary

19:36

and they're perhaps the most difficult

19:39

, and we've got to make sure

19:41

your electrical system is up

19:43

to snuff because there

19:46

are errors . There are there

19:49

are many errors that that get

19:51

made that can increase your

19:53

exposure to non-native

19:55

EMF . I can see

19:57

the benefit for my customers

20:00

and my listeners

20:02

. I'm getting the feedback and I

20:04

so much appreciate people's encouragement

20:08

to me , communication

20:10

to me about how much

20:12

these episodes have meant or what changes

20:14

they've been able to make . It

20:16

is so rewarding and

20:18

I thank people for that . It

20:21

seems like also

20:23

this is the perfect time as

20:27

well because honestly

20:30

, it

20:33

is a bit disheartening to see

20:35

the what shall

20:37

I say ? Turncoats

20:40

Would

20:42

turncoats be too strong

20:44

a word ? Those who know better

20:47

, those who are involved

20:50

in non-native EMF

20:52

realm , they know the danger

20:54

of it . Maybe they've even swam

20:57

in the waters of legitimate

20:59

assessment and remediation

21:01

for a while . Maybe they've

21:03

carried that banner and just

21:05

not found it very profitable

21:08

. It's

21:10

a bit disheartening to see the

21:12

turncoats . Those who know better and

21:15

are beginning to or continuing

21:18

to offer let's

21:21

see how shall I say this Useless

21:24

seminars , information

21:27

harmonizers etc . To

21:30

address the serious issue

21:32

of involuntary

21:35

, non-native EMF exposure

21:37

One trick pony

21:40

. There's not a thousand

21:42

things you need to do . There's not a different

21:44

thing you need to do every week

21:46

. There's

21:48

really one thing you need to do you

21:51

need to stop the poisoning . It's

21:54

not going to happen at a city

21:58

, state or

22:00

a national level . It's going to

22:02

continue . That seems to be the trend

22:04

. I want to hope that

22:06

our politicians locally and on a

22:08

state and on a national level might

22:11

get their act together sometime , but

22:14

for right now , maybe

22:16

you would like to control the environment in

22:19

your castle . Your

22:21

home should be a castle , and

22:24

the problem is that it is virtually

22:27

transparent . Unless you've made specific

22:30

design choices , your

22:32

home will be virtually transparent

22:34

to non-native EMF

22:36

. So the one trick pony

22:39

, the one thing you must do is

22:41

either create

22:43

or find a pristine place

22:46

, a place away from

22:48

non-native EMF

22:50

exposure , either because last

22:54

week's example , Julia Lupine

22:56

was running for her life , and

23:00

there are many others and I went

23:03

down that path , I know what that's like or

23:07

others are just being prudent , taking

23:10

a precautionary approach . But

23:13

in either event , the reality

23:15

of the matter is

23:17

there is one thing , and

23:20

that is ending

23:24

your exposure to non-native

23:26

EMF , and it's hard work . It

23:30

doesn't happen overnight . It

23:32

takes fortitude and

23:35

commitment and , yes , financial

23:38

investment , and

23:40

it means getting somebody who's legit

23:42

out to your house or

23:45

helping you remotely in doing

23:47

the assessment and guiding you through the

23:50

remediation . And it fills

23:52

me with a sense of righteous

23:54

indignation when I see people

23:57

that I believe know better

23:59

selling

24:01

a different idea every week

24:04

or every month and

24:06

what are clearly

24:09

things that have nothing to do with

24:11

the one thing that

24:14

needs to happen . All

24:16

right , why am I talking about this ? So

24:20

I'm into my second year . I can't tell

24:22

you how much I've enjoyed helping

24:24

people take control of non-native EMF

24:27

and it's encouraging and I know it's

24:29

the right thing and it's helping people

24:31

. I see the benefit . It

24:33

is so rewarding . I am super

24:36

charged . I am getting into

24:38

this next year with

24:40

great enthusiasm

24:42

and I love doing this work and I love

24:44

helping people . And I

24:46

wanna say shame on

24:49

you , people who know

24:51

better and you're

24:53

leading folks astray

24:55

. You should be

24:58

ashamed of yourselves . There's

25:03

one thing we need to focus on how

25:06

to actually help

25:09

people reduce their exposure in

25:13

measurable ways to non-native

25:15

EMF . That's the game . Okay , that's

25:18

what needs to be done . So disappointed

25:21

to see some of the until now

25:23

respected memories respected

25:26

memories , respected members of

25:29

the EMF assessment and remediation

25:31

community seemingly peddling

25:34

worthless stuff when people

25:36

need real help . What

25:38

a time . All I can say is

25:40

what a time that we are

25:42

living through . Isn't it , Isn't

25:45

it amazing , all the changes that we are

25:47

seeing and things happening

25:49

so quickly . But I wanna turn this into

25:52

a word of encouragement . I wanna encourage you

25:54

to stay the course if you are

25:56

having trouble with non-native

25:58

EMF exposure or you're

26:00

truly wanting to take

26:02

a precautionary approach on behalf of you and

26:05

your loved ones , Stay

26:08

the course , reduce that exposure

26:10

in a measurable way , get legitimate

26:13

help to help guide

26:15

you through that . And

26:17

I just wanna continue to offer

26:20

something different , that message

26:23

, that tone

26:25

over and over , Even

26:27

if it's not easy to hear or implement . I

26:29

wanna be your trusted guide and

26:32

supporter in this continuing battle . I

26:35

did a little math and I realized I've spent

26:38

over 400 hours

26:40

of development and production time . I

26:44

couldn't believe it when I put the pencil in the paper . I've spent

26:46

over 400 hours of development and production time

26:48

and bringing you 55

26:50

episodes this past year . It's

26:52

been an honor and

26:54

I am so grateful for all of you who

26:56

have been listeners . If

26:59

you would like to help us , if

27:02

you would like to help us continue , if

27:05

you support our mission , you

27:07

can become a financial supporter by

27:10

using the link in the description of this

27:12

episode or by visiting our website

27:14

emfremedycom

27:17

. Slash donate . Help

27:20

us get the word out by telling your

27:22

friends . Written reviews

27:26

are very helpful . Keith

27:29

Cutter , emfremedycom

27:32

. See you next

27:34

time . Thank you .

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