Emma Givens
Emma Givens: Content & CopyEpisodes
Episodes of Emma Givens
Mark All
Search Episodes...
In our next edition of "brand archetypes explained," we dig into the Lover archetype! We'll cover if YOU or YOUR business might have The Lover brand. We'll go through Lover archetype traits, famous brand examples, lover archetype colors, and h
Learn how to write emails for your next big launch that increase sales and stop people from unsubscribing! You've been there - hitting unsubscribe while people are pushing their program or product launch hard. This episode will stop your subscr
The next installment in our "brand archetypes explained" series is the Caregiver archetype! The Caregiver has a particular strength: developing brand loyalty in marketing that stays true to its service-centred core. Today's episode explains how
Here's a quick win episode - learn PAS (the problem agitate solution copywriting formula) to write compelling, short-form copy! It's one of the best copywriting tips for beginners or for social media that I can give you, but PAS is also amazing
You might know how to write a blog post and are a long way past blogging for beginners videos! But your content marketing strategy MUST stay up to date for a profitable business. It's critical that you know 2022's trends for SEO and how to get
Your brand's competitive advantage is your brand archetype! Branding your business is about so much more than the visuals: it's business development, brand strategy, and building a brand personality in alignment with your archetype. In today's
You work hard, business owner! You deserve a vacation (or traveling while working... or at least a work trip or working holiday!) Learn how to travel as an entrepreneur, whether or not you consider yourself a digital nomad.If you'd spent a busi
In today's episode, we cover how to write a short professional bio, step-by-step. Writing a compelling bio is way easier than you think, even when you use copywriting techniques! As a business owner, it's important to create a short bio that's
The Explorer brand archetype isn't just for a travel brand, or adventure brand: I've even seen it in a therapist who values freedom and whose clients are looking to step out of the status quo! As a specialist in branded copywriting, we develop
Learn from a branded copywriting expert how to make your brand stand out with a one-of-a-kind brand voice and tone! Developing a brand voice and accompanying brand voice style guide can be SIMPLE: done in a few, mindful steps. It's so often ski
In today's episode, producer and all-around podcast expert Berta Wired shares how to advertise your business with a podcast. We do talk podcast promotion, how to launch a podcast, strategies to grow a podcast, and more... HOWEVER, more importan
IS IT SELLING OUT TO USE A BLOG POST FOR MARKETING? Well, let me tell you that unless you’re using your blog like a journal (which no business ever should, including solopreneurs), blogging is, by definition, marketing. More specifically, it’s
WHY DO WE GET STUCK WITH COPYWRITING? Does copywriting sound complicated and sleazy? Well, if it does, take that out of your head because it's not sleazy, and it shouldn't be complicated! ;)In this episode, I'll explain with a quick and easy ex
HOW DO I START WRITING? This episode is all about my favourite techniques for breaking through the writer’s block you get when starting a new piece of writing - techniques for facing your fear of the blank page. "How do I start writing?" is the
Does your brand strategy include a business communication plan? In today's episode, we break down the 8 steps to a successful communication planning process. Starting with defining your communication objectives, doing target audience research,
Ready to learn the 6 best copywriting strategies (for unique marketing)? These content marketing strategies for small business hinge on brand voice and tone. You'll get concrete copywriting tips and unique marketing strategies for small busines
The best way to market your business is to use a customized message that brings customers to YOU. In today's episode, you'll learn about how to build a business and how to get more clients using, among other techniques, a brand messaging guide
Learn how to write copy that sells with these 3 core elements of copywriting.Today's episode isn't about copywriting secrets or copywriting tips and tricks: these are persuasive copywriting principles that will stand the test of time. And you'l
Brand archetypes are foundational to the brand messaging guides we create for our copywriting clients at EG: Content & Copy. They play a critical role in developing our clients' unique brand voice and personality, brand storytelling practices,
What are brand values? Discovering your company's core values is a key part of the brand strategy process because it affects everything from the way you speak to your onboarding process, and even your branding and visual design.We'll cover:Why
Discover the hidden copywriting secret in Turning Red: the new Disney Pixar movie! (Free of spoilers, don't worry!)This isn't any other Turning Red movie reaction - this is a dive into the copywriting secret revealed by its success! Learn what
Ready to learn how to build an email list? Take notes on this list of the best converting lead magnets for businesses in 2022! This episode combines the best lead magnet tutorials + lead magnet examples.We'll cover:What is a lead magnet in mar
What is marketing? What is branding? (Is it just graphic design)? And critically, what's the difference?In today's episode, we meet Kathryn, the founder of luxury brand design studio Crème Brands. We talk about the differences between branding
Find your brand voice and personality to power-pack your small business marketing! If you've been looking for the secret to how to make your brand stand out, this is it!At EG: Content & Copy, we create Brand Messaging Bibles (the biggest brand
This isn't just another one of those motivational videos with generic entrepreneur advice to aspiring business owners. Nope—these are concrete lessons from starting a business that you can learn from me now BEFORE you learn the hard way! Explor
Join Podchaser to...
- Rate podcasts and episodes
- Follow podcasts and creators
- Create podcast and episode lists
- & much more
Unlock more with Podchaser Pro
- Audience Insights
- Contact Information
- Demographics
- Charts
- Sponsor History
- and More!
- Account
- Register
- Log In
- Find Friends
- Resources
- Help Center
- Blog
- API
Podchaser is the ultimate destination for podcast data, search, and discovery. Learn More
- © 2024 Podchaser, Inc.
- Privacy Policy
- Terms of Service
- Contact Us