This episode was recorded live at the IDEA Personal Trainer Institute East, Alexandria, Virginia. Fitness entrepreneurs, personal trainers, directors and studio owners in attendance share how they use the information they learn to help grow their respective businesses. Included is a full-length interview with Eric and Christy Giroux, the owners of Prime Fitness, Gaithersburg, Maryland. These co-owners talk about how they evolved from working for others to running their own fitness business, and how they overcame obstacles along the way.