My guest today is Christina Stembel, the founder and CEO of Farmgirl Flowers. She launched Farmgirl Flowers, an online flower delivery company, from her tiny San Francisco apartment. Over the past nine years, she has bootstrapped the company to over 150 team members with an annual revenue of over $30M. During our chat, Christina shares how she almost ran out of money during her first two years of business; how cash flow is still a struggle today due to large expenses; her grassroots and lean marketing strategy and how her customers have expressed loving the company's transparency even more than their beautiful, signature aesthetic.