My guest today is Jennifer Walker, the co-owner of Walker Drawas, a PR and marketing agency that works with some of the biggest players in the industry, including REVOLVE, Kylie Cosmetics and Ray Ban for example. During our chat, Jennifer shares what's working for her clients and breaks down how experiential events, user-generated content, influencer marketing and TikTok are a few of the tactics that should be on marketers' radar.