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I’m here because I chose an uncomfortable path to follow.

Being a Lifestyle Entrepreneur means designing your business around a lifestyle that makes you happy, not the other way round. That means stepping outside your comfort zone and taking risks.

I believe that life is an adventure and the biggest adventure we can take is to live life on our own terms.

Sounds easy but we all grow up within the confines of the Cubicle. That’s the system that has us studying for tests so we can get good grades to enter good jobs to buy cars we don’t need, to impress people we don’t care about. It’s a system that keeps us comfortably numb from the raw thrill of existence.

They say in Japan, the frog who lives in the well doesn’t know the ocean. Never forget that the frog chooses to live in the well because it’s comfortable.

Sure, it’s easy to get pleasure from a newer phone, a faster car or a bigger job title but it never lasts. It’s a lot harder, but far more fulfilling to say “no” to the stuff and the people that don’t count, to create space for real, lasting happiness.

Listen to the Latest Endurance FM Episodes

• EFM18 – Jen Segger – The globetrotting life of a badass adventurer
• EFM17 – Yishai and Kristin Horowitz – Their Crowdfunded Journey to Building a Multi-Million Dollar Sports Business
• EFM16 – Victoria Shannon – Chasing Monster Goals
• EFM15 – Margaret Schlachter, Founder Dirt in Your Skirt
• EFM14 – Mike Jones – MyNextAdventure
• EFM13 – Luke Kayyem, Founder of The Fittest Tribe Alive
• EFM12 – Mead Norton – It’s About the Hustle: Life of Pro Endurance Sports Photographer
• EFM11 – Highlights of Endurance FM 1-10
• EFM 10 – Graham Brown – My Story as a Lifestyle Entrepreneur
• EFM09 – Steph Corker – A Relentless Passion for Trying: People Consultant, Coach and Pro Triathlete
• EFM08 – Brett Stewart – From 0 to 10 Million Website Views a Year – CoFounder MudRunGuide
• EFM07 – Greg Dillon – Turn Your Sports Passion into a Business – Kayathlon Ireland
• EFM06 – Highlights from Endurance FM #1-5
• EFM05 – Greg McDermott – Find Your Why – Endurance Sports Coach
• EFM04 – Neil Porter – How to Turn a Cycling Passion into a Business – MyBikeAndi
• EFM03 – Travis McKenzie – From 97% Chance of Never Walking Again to Entrepreneur and Athlete – NTSQ Sports
• EFM02 – Graham Ross – Life Begins at the End of Your Comfort Zone – Kusaga Athletic
• EFM01 – Frank Sole, Sole Swim Solutions – from Comfortable Salaried Life to Following His Coaching Passion

• Get all these episodes by subscribing on iTunes