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ENGINE In Conversation With: Ellie Wilcox (Next) on Brands' Best Friends

ENGINE In Conversation With: Ellie Wilcox (Next) on Brands' Best Friends

Released Tuesday, 29th October 2019
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ENGINE In Conversation With: Ellie Wilcox (Next) on Brands' Best Friends

ENGINE In Conversation With: Ellie Wilcox (Next) on Brands' Best Friends

ENGINE In Conversation With: Ellie Wilcox (Next) on Brands' Best Friends

ENGINE In Conversation With: Ellie Wilcox (Next) on Brands' Best Friends

Tuesday, 29th October 2019
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The influencer is dead. Long live... the influencer?

Despite claims that the influencer marketing industry is dead, we're not convinced. Predicted to be a £10 billion industry by 2020, there's no sign of brands slowing down on their spends - and while there's plenty of change, we think the form is stronger than ever.

Tune in to hear two industry veterans - Gemma Glover, ENGINE's Head of Influencer,  and Ellie Wilcox, Social Media Manager at Next - discuss their experiences and they think is in store for the future.

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ENGINE Presents

Here at ENGINE, we've been thinking about the many brilliant and wonderful people that come through our doors and their many different stories - and it just makes sense to us to share them. Bringing together people from all over the business and different industries, our carefully curated series of conversations is an informal journey through current issues. We’ll be releasing some quickfire interviews on all kinds of subjects – from the challenges facing workplaces to the future of data, and from the art of storytelling to the realities of influencer marketing.

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