Language has shaped how we think and act since the dawn of time. It is a universal experience, as natural as breathing – yet the influence of rhetoric remains hidden in plain sight. This book will help explain this curious phenomenon, to show how words can both inspire and manipulate us.Whether it’s the powerful pull of fitness communities like CrossFit, the cryptic draw of groups like Scientology, or the lure of multi-level marketing schemes, this book exposes the core linguistic methods that bond people to these networks.Discover the subtle yet powerful impact of language on your ideas and decisions, and equip yourself with the knowledge to control these influences in your daily life. This book is more than just a study of classic cults; it is a mirror that reflects “cultish” characteristics in everyday connections, from business to politics and beyond.Ready to learn how words shape worlds? Let’s begin.