In this podcast, https://www.linkedin.com/in/ella-morrison-8a2765b4/ (Ella Morrison), Behavioural Designer at https://www.cowryconsulting.com/ (Cowry Consulting) gives an overview of what the ‘human side’ of communications actually is, as well as the direction she feels it’s moving in. Ella also discusses what customers value the most out of experience, products, or price. Then, she details the role that technology plays in the human side of communications. Finally, Ella shares her thoughts on the future of CX.