Nick Uresin is a serial entrepreneur and Amazon seller who has developed a successful Amazon training program. He has a computer science background and started his own e-commerce platform in 2002. After becoming his own customer, he learned how to navigate the Amazon platform and grew his business from a startup to 218,215 orders per day. Nick believes that the secret to success on Amazon is knowing your numbers, specifically your conversion rate.

Conversion rate is the percentage of people who land on your product page and end up buying it. Tracking this number daily can help you understand why it dips when you start an advertising campaign or have an event that sends more people to your page. This podcast conversation discusses the importance of increasing conversion rates and sales on Amazon.

The speaker has been guiding people through the process of running an Amazon business for nine years, since December 2022. They emphasize that it is not necessarily the longevity of time spent, but rather the recency and intensity that matters when it comes to staying up to date with Amazon changes.

Nick suggests that increasing product picture quality and diversity will have a huge impact on conversion rate, as well as having reviews from potential buyers to establish trust. They also suggest that learning how to learn is one of the most important things in life, as what you learn today may be outdated tomorrow. This podcast conversation discusses the importance of having a mentor or coach when selling on Amazon.

The speaker explains that when they started selling on Amazon, they had no mentor and had to learn by trial and error. This led to several suspensions from the platform and financial losses. They emphasize the need for an expert who can guide sellers through the complexities of the Amazon platform, as well as provide proactive advice.

They also note that it is important to find someone who has been a seller themselves, as they can relate to any issues or problems that may arise.

Finally, they mention that entrepreneurs are often “unemployable” and don’t handle bosses well, so having a mentor or coach is essential for success in business. The speaker enjoys working with startups and companies on Amazon, helping them realize their potential and make a difference. He has experience in marketing for companies to get their products into Amazon services from China, Taiwan, or Mexico.

His brainchild is a SaaS platform called Seller Intelligence Platform (SIP) which helps sellers stay on top of their performance metrics and comes with one-on-one coaching as part of the monthly subscription. Additionally, he offers personal one-on-one coaching for those who want to go above and beyond.

The speaker works exclusively with Amazon sellers through his platform SIP and consulting services. Nick Urisin, an immigrant entrepreneur, discussed his focus on the Argomentrix.com Seller Intelligence Platform. He offered a 15% lifetime discount to those who use the coupon code "e-factory" when signing up. He also mentioned that no credit card is required and he will personally help guide users through the process.

To contact Nick, people can go to his LinkedIn page (Nick Urisin) and connect with him by mentioning "Entrepreneur Factory".

Lastly, Nick shared two golden nuggets of advice: 1) make sure your landed cost for any item you want to sell on Amazon is no more than 30% of its selling price; and 2) aim for a conversion rate of at least 15%.