0:01

Boom, shake the room Fire Nation.

0:03

JLD here and welcome to entrepreneurs

0:05

on fire brought to you by

0:07

the HubSpot podcast network, the audio

0:10

destination for business professionals with great

0:12

shows like creator science. Today

0:14

we'll be breaking down how looking in

0:16

word is the key to unlocking true

0:19

entrepreneurial freedom. To drop these value bombs,

0:21

I brought to Gino Wickman into EOFire

0:23

Studios. Gino is the creator of EOS

0:26

and author of the bestselling book Traction.

0:28

He is passionate about helping entrepreneurs and

0:30

leaders get what they want from their

0:32

businesses and lives. Today we'll be chatting

0:35

about the three discoveries to free your

0:37

true self, the 10 disciplines for maximizing

0:39

both our impact and inner peace and

0:42

so much more. And the big thing for

0:44

sponsoring today's episode goes to Gino and our

0:47

sponsors. Marketing Made

0:49

Simple hosted by my friend, Dr. JJ Peterson

0:51

is brought to you by the HubSpot podcast

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network, the audio destination for business professionals. Marketing

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a TEDx talk and spread your

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message to millions. Gino,

1:34

say what's up to Fire Nation

1:36

and share something that you believe

1:38

about becoming successful than most people

1:41

disagree with. Well, hello Fire Nation

1:43

and hello JLD. Yes. And I

1:45

would say that the thing that

1:47

I believe is that you can

1:50

take 150 days off per

1:52

year, including the entire month of August,

1:54

for Years

2:00

while building the business of

2:02

your dreams. Fire Nation

2:05

is possible. Geno is a living

2:07

walking, it's hot and example of

2:09

that. And that's what we're focusing

2:11

today on. How looking inward is

2:13

the key to unlocking true. Entrepreneurial.

2:16

Freedom. And I want to

2:18

start Chino by talking about

2:20

the three discoveries. Two. To

2:22

three your true self. Fantastic well

2:25

arms crew or contacts as we

2:27

go into this you know I

2:29

wrote this book out of Are

2:31

Calling and an awareness of just

2:33

watching all of the successful entrepreneurs

2:35

I've worked with. An experience that

2:37

I had where I kind of

2:39

got to the top of the

2:41

mountain as many successful entrepreneurs do.

2:43

I looked at what I've been

2:45

doing for thirty years and helping

2:47

these entrepreneurs build these empires gets

2:49

of the top of the mountain

2:51

and we tend. To get there

2:53

and feel Little M D unfulfilled. it

2:55

wasn't always thought it was gonna be

2:58

and if I had a nickel for

3:00

every time I heard someone say is

3:02

this off there is A And so

3:05

with that I described it as I

3:07

help entrepreneurs and have helped them for

3:09

almost three decades succeed in their outer

3:12

world by every imaginable metrics, building great

3:14

businesses, having great people, the money, the

3:16

stuff, the accolades. Well with that awareness

3:18

of getting the top of the mountain

3:21

and what happened for. Me about four

3:23

years ago. And that reaction

3:25

they're feeling, I realize that it's

3:27

now time to go into the

3:29

inner world of the entrepreneur and

3:32

help them master not only their

3:34

outer world, but their inner world

3:36

and experience more fulfillment, joy in

3:38

peace and what they're doing. It's

3:40

and the Ah is that it

3:42

is possible. To. Be driven.

3:45

and have peace it's not a choice

3:47

is not one of the other you

3:49

can have both and i did not

3:52

believe that was possible up until about

3:54

four years ago so conceptually that's what

3:56

this is all about and you're asking

3:58

about the three discoveries by chris three

4:01

discoveries out of having three

4:03

discoveries in the last four years as

4:05

I've kind of experienced my

4:08

awakening and going inward and

4:10

I call them the three

4:12

discoveries for freeing your true

4:14

self. And so the first discovery

4:16

I made is that

4:18

I am driven. And so

4:20

my guess, my assumption is

4:22

that your audience is comprised

4:24

of driven entrepreneurs. Yes. That

4:26

is my world. And

4:28

so step one is to just discover,

4:31

admit, realize, own the fact

4:33

that you are driven. And

4:35

knowing that we in

4:37

our circle celebrate that, truth

4:40

be told, it's a blessing and

4:42

a curse. And so the blessing we

4:44

know, we're born with superhuman stamina, we

4:47

can accomplish more than most, we're the

4:49

creators and builders of most things on

4:51

this planet. However, the curse, the dark

4:53

side, is that we tend to do

4:56

a lot of damage to ourselves mentally,

4:58

physically, and emotionally, as well

5:00

as to the relationships in our life.

5:02

And in understanding this, the idea is

5:05

just to accept it and understand it.

5:07

More importantly, understand and know that it's

5:10

genetic. You're born with this. It's not changing.

5:12

And there's a great book called Driven by

5:14

Dr. Doug Brackman. You don't have to run

5:16

out and read it, but he just proves

5:18

the science behind it. And so we, the

5:20

driven, are the 10% walking the earth

5:23

that are born with these genes. There's

5:25

a flaw in our gene that he

5:28

described. It's the D2D4 gene where we

5:30

just don't feel as fulfilled as most.

5:32

And so we're always looking for the

5:34

additional adrenaline hit, which leads us to

5:37

addictions, many of them, the main one

5:39

being workaholism. And we do that

5:41

to kind of numb our pain. The drive tends

5:43

to get us in a lot of trouble in

5:45

our lives. And with that, leads to a lot

5:47

of pain and trauma. And so

5:50

we tend to hide that. And in

5:52

this awareness, in this discovery, step one

5:54

is just to say, I am driven.

5:56

And it is an incredible blessing. And

5:59

unfortunately, there are... some curse and

6:01

downsides and I just need to be

6:03

aware of them, that begins the awakening

6:05

process. Let's keep moving to the other

6:07

two. Perfect, well discovery number

6:09

two is that all decisions are made out

6:11

of love or fear. Now this one goes

6:14

deep, but I'm gonna take you through a

6:16

fast version of it. You know your audience

6:18

better than I do and so you let

6:20

me know if I'm communicating well here. But

6:23

in discovery number two, it's this understanding

6:25

that all decisions are made out of

6:27

love or fear and so if you

6:30

think about we the driven entrepreneurs, we

6:32

are making so many decisions every day.

6:34

We have so many projects, ideas, things

6:36

and so there's so much going on. Well

6:39

when I say decisions, you can

6:41

also incorporate emotions, thoughts,

6:43

feelings and decisions. So with everything going

6:45

on with us all day every day,

6:47

it's either coming from love or fear.

6:50

In that basic understanding, love in its

6:52

simplest form is coming from our heart

6:54

or our soul or our true self.

6:56

Fear is coming from our ego and

6:59

when you understand that, you will

7:01

start to learn that your true

7:03

self is encased in this cocoon

7:05

that is your ego and it's

7:07

just simply protecting you. But

7:09

to take you all the way to the

7:12

root, it's understanding that your true self is

7:14

in there, it wants to come out, it's

7:16

this incredible soul. You have the

7:18

soul of a driven entrepreneur and it wants to

7:20

be free. So it is in there and it

7:22

wants to be free. Taking it down

7:24

another level is to understand that we are pure

7:27

energy and so some of us burn very bright

7:29

and some of us don't burn very bright. We

7:31

vibrate at a very high level or a low

7:33

level and when we're not shining bright and

7:35

we're not vibrating high, it just simply

7:37

means that we are blocked, that that

7:40

cocoon is very strong. It's just simply

7:42

the protective shell we created somewhere in

7:44

our life to protect us from ever

7:46

feeling pain and trauma again. When

7:49

you understand that, you then understand that you

7:51

can remove those blocks. You can remove that

7:53

pain and trauma. You can remove what the

7:55

ego is doing simply trying to protect you

7:58

by bringing down the cocoon. layers,

8:00

the protective layers, I call that shedding

8:02

layers. And then once

8:04

you understand that you can remove that and

8:07

free your true self, it just comes down

8:09

to awareness. And so the simple step in

8:11

this one is to just be aware of

8:13

all of your decisions, your thoughts, your emotions,

8:16

your feelings, and where they're coming from. And

8:18

the more you understand when it's coming from

8:20

love, when it's coming from fear, when it

8:22

comes from fear, you think go to the

8:24

root of the fear, shed that layer, break

8:28

down that cocoon, free your true

8:30

self, shine brighter, and start making

8:33

more love-based decisions, which a

8:35

simple 10% shift from love-based

8:38

from fear-based to love-based is a

8:41

monumental shift and is truly life-changing.

8:43

Well, keep it rolling. All right,

8:45

and then discovery number three is

8:48

the message behind all of this content

8:50

and this new book. And that is,

8:52

as I said, when we started, that

8:54

it is possible. The discovery is that

8:56

it is possible to be driven

8:58

and have peace. And

9:02

so most of us driven, the people

9:04

I work with, peace scares us just

9:06

from a standpoint of, we think that

9:08

finding peace, contentment, bliss,

9:10

we fear that peace is going

9:13

to zap us of our

9:15

drive, that somehow we're gonna lose our

9:17

edge, and for me, I

9:19

can speak firsthand. I really thought that if I

9:22

ever found peace, that I would lose everything. I

9:24

feared that I would wanna sit in a hut

9:26

and meditating all the other top of a mountain

9:28

when the reality is it's just the

9:30

opposite. By finding peace and

9:33

matching that with the soul of

9:35

the driven entrepreneur, our drive is

9:37

actually increased. When you find that

9:39

peace, when you shed that cocoon,

9:41

when you shed that layer, when

9:44

you shed those protective ego layers

9:46

and you shine, your

9:48

drive is actually magnified because now

9:50

your drive is coming from your

9:52

true self. It's coming from the

9:55

inside out, which is more of

9:57

a calling and a purpose-based drive.

10:00

as opposed to the outside in type of

10:02

drive where you're weighing it against what people

10:04

will think competition fears

10:07

Etc. And so again, I

10:09

repeat it is possible to

10:11

be driven and have peace It

10:14

is kind of crazy fire nation when you think about

10:16

the reality that so many people are

10:18

quote-unquote working so hard So that they

10:20

can one day Relax, but

10:22

then when they get to that one day of

10:25

relaxing they freak out because they're like, what do

10:27

I do? I've always had all these things doing

10:29

been so relevant in this world and There's

10:32

just a right way in a wrong way

10:34

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10:36

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10:38

both our impact and inner peace when we

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slash FIRE. So you know we're back and

13:48

I kind of teased before the break these 10 disciplines

13:50

and I want to start off with

13:53

10-year thinking. Talk to us about that.

13:56

Yes, well as we dive into 10 the 10

13:58

disciplines I want to zoom out real quick. quick

14:00

just to create a little context again so your listeners

14:03

are following us because again the idea

14:05

here is about freeing your true self

14:07

and what we covered in the first

14:09

part with the three discoveries that is

14:12

the what and so the whole idea

14:14

is to hopefully convince you out there

14:16

that your inner story, the inner world,

14:18

there's an opportunity for you to feel

14:21

peace in that inner world and those

14:23

three discoveries again they're the what just

14:25

simply showing you and hopefully convincing you

14:28

to say you know what I want

14:30

to go inside I'm not as peaceful

14:32

as I could be below the surface

14:35

my tectonic plates are still shifting a

14:37

little too much there's anxiety there's worry

14:39

there's fear whatever it is and my

14:42

central nervous system is more amped than

14:44

it should be so I hope we've

14:46

created that awareness that's the what the

14:48

how now I'm gonna show you exactly

14:51

how to find that piece with these

14:53

ten disciplines because these ten disciplines what

14:55

they are are the foundation they're

14:58

the structure they're the opportunity for

15:00

you to create space and time

15:03

in your life to do this work

15:05

and when these ten disciplines are implemented

15:07

in your life you will

15:09

not only maximize and

15:12

master your outer world even

15:14

more again it's going to

15:17

help you master your inner world and find

15:19

peace and so picking up right with your

15:21

question you asked

15:23

discipline number one so discipline number

15:25

one is ten you're thinking what

15:28

I always love to do JLD

15:30

is just give a real quick

15:32

high-level overview of the

15:34

ten so that can actually your listener is

15:36

following and then please take us wherever you

15:38

want to take us you know them better

15:41

than I do but here are very quickly

15:43

the ten we call

15:45

them the ten disciplines for

15:48

maximizing your impact and

15:50

inner peace discipline number one is

15:52

ten you're thinking discipline number two

15:55

take time off number three know

15:57

thyself number four be still

16:00

number five know your hundred percent

16:02

number six say no dot

16:04

dot dot often number seven don't

16:07

do $25 an hour

16:09

work number eight prepare every night

16:12

number nine put everything in one

16:14

place and number ten be humble.

16:17

Fire Nation those are the ten disciplines I want

16:19

to kind of cherry pick a few that I

16:22

think are really impactful and of course Fire Nation

16:24

you can do a deep dive on all of

16:26

these because Geno has it all

16:28

for you and let's start off with

16:30

that ten-year thinking. Absolutely so whenever

16:32

I teach the discipline I always start

16:35

with a bold statement okay and the

16:37

bold statement is like if you were

16:39

just gonna trust me and believe me

16:41

and do this here's the discipline in

16:44

a nutshell and then I'll teach it

16:46

a little bit but the bold statement

16:48

is this shift

16:51

your mind from short-term

16:53

thinking to thinking in

16:56

ten-year time frames. Oh if

16:58

you would all just do

17:00

that so here's the reality

17:02

we driven entrepreneurs we

17:04

are wired to want everything now now now we

17:06

want it today this week this month and

17:08

rarely are we thinking out long

17:10

term and so the idea is

17:12

to shift your mindset to thinking

17:15

in multi-decade terms so

17:17

that what will happen for you

17:19

is literally you will feel a

17:21

calm come over you you

17:24

will have more clarity you will make

17:26

better decisions and you will literally get

17:28

there faster there's an old saying in

17:31

business that says people overestimate

17:33

what they can get done in a year but

17:35

they greatly underestimate what they can get done

17:37

in ten years there's a lot we can

17:40

do in ten years we can literally build

17:42

an empire in ten years and so the

17:44

whole idea here is just to shift your

17:46

thinking so that all of your decisions are

17:48

ten-year decisions. Fire Nation we've already talked a

17:51

little bit about taking time off how you

17:53

need to feel free to do that and

17:55

know you can still accomplish what you want

17:57

to accomplish knowing thyself

18:00

Being still these are skills you need to acquire

18:02

the next one. I want to dive deep into

18:04

is know your 100%

18:07

what's that all about you know glad you picked that one

18:09

so what that is, you know, so we're talking about managing

18:13

maximizing energy your impact your inner

18:15

peace and so knowing your hundred

18:17

percent is your work container and

18:19

so here comes the bold statement

18:21

the bold statement is decide

18:23

on and Commit

18:25

to the perfect number of

18:28

hours per week and

18:30

weeks per year that you will deliver

18:32

your craft to the world And

18:35

so here's the reality every one of

18:37

us driven entrepreneurs We have

18:39

a magic formula and it's different for

18:41

every one of us. So for me

18:43

personally, I work 40 weeks

18:45

a year 55

18:47

hours a week that has been my formula for

18:49

almost 25 years now And

18:52

so what it is as I said is

18:54

your work container It's just like

18:56

that gauge in your car that's showing

18:58

you maximum fuel efficiency Where

19:00

you step on that pedal just the

19:02

right amount you're getting the maximum fuel

19:04

efficiency same thing with us driven entrepreneurs

19:06

There is literally a formula that if

19:08

you work one more hour per week

19:11

You will start to burn out and

19:13

if you work any if you work

19:15

one less hour per week You will

19:17

start to get bored and so it's

19:19

about figuring out your perfect formula Some

19:21

of us need to be working

19:24

30 hours a week. Some of us

19:26

need to be working 80 hours a

19:28

week There's no one formula. We are

19:30

all different. So just simply know your

19:33

hundred percent fire nation say no Often

19:36

I like to say to my audience You

19:38

know that when you say yes to one

19:40

thing you're actually saying no to everything else

19:42

you otherwise could be doing during that time

19:44

So a yes isn't just yes, like it's

19:46

a huge decision. Don't do $25 an hour

19:48

work fire nation I

19:51

mean, I don't think he became an entrepreneur to make $25 an hour. Let's be

19:53

honest I want

19:55

to dive deep into the next one because this

19:57

is a phrase that I really adhere to which

19:59

is for me I always say

20:01

win tomorrow today and you have

20:04

a phrase prepare every night

20:06

to talk about that. Love it so

20:08

yeah so this is discipline number eight

20:11

prepare every night so let's start with

20:13

the bold statement and the bold statement

20:15

is before your head hits the pillow

20:18

every night document the

20:20

next day's plan so

20:22

it's just like you said and so

20:24

the idea is when your day ends

20:26

and before your head hits the pillow

20:29

lay out tomorrow in chronological

20:31

order and so you can

20:33

do this in any type

20:35

of platform technology I

20:37

literally use a legal pad to this

20:39

day 35 years I have my trusty

20:41

legal pad and so what I will

20:43

do is I will sit down close

20:46

out the previous day and then I

20:48

will just lay out tomorrow chronologically

20:50

start to finish the projects I have

20:52

to complete the calls I need to

20:55

make meetings etc it's all laid out

20:57

for me the power of this is

21:00

that you will literally sleep

21:02

better you will

21:04

wake up with ideas because your subconscious

21:06

is already working and you will wake

21:08

up and hit the ground running you

21:10

will be more productive the alternative is

21:13

what many do and that's not prepared

21:15

for the next day wake up and

21:17

just simply let the world come at

21:19

them wake up start looking at emails

21:21

checking things all of a sudden

21:24

you have completely lost control of your day

21:26

you have handed your your day over to

21:28

the rest of the world and so it's

21:30

all about taking control of your time so

21:32

again you can hit the ground running fire

21:34

nation do you want to live a

21:36

life where you are just reactive where

21:38

you are just literally on a whim

21:40

of everybody else's demands or you want

21:42

to live a proactive life I think

21:44

you know the answer now putting

21:47

everything in one place that's

21:49

something that you need to dive in deeper on fire

21:51

nation and I want to end with a bang genome

21:53

number 10 which is be humble because

21:56

my uncle for the longest time when I was growing

21:58

up you know I was you like the

22:00

starting point guard on my basketball team at

22:02

16 years old as a sophomore, so I

22:04

thought I was like cool stuff. And I

22:06

remember walking around and my uncle was like,

22:08

hey John, be humble, be happy. And he

22:10

would just always repeat that phrase to me

22:13

over and over again. Until

22:15

I started really to equate the

22:17

words of being humble and

22:19

being happy as something that were synonymous.

22:21

And it really sunk into me, not

22:23

immediately, but thankfully it did and

22:25

over a little bit of time. And then of course

22:27

I've learned some experiences the hard way as well, which

22:30

is reinforce this. So

22:32

talk about being humble. So

22:35

discipline number 10 is be humble.

22:37

First the bold statement and the

22:39

bold statement is to view yourself

22:42

as an equal to every person

22:44

on the planet. So there's

22:46

a great quote by C.S. Lewis that says, being

22:49

humble is not thinking less

22:51

of yourself, it's thinking of

22:53

yourself less. And so

22:55

what I always urge the listener to do and

22:57

helping to understand what we mean by this is

23:00

if you picture a spectrum, and on

23:02

one end of the spectrum is the

23:05

word humble, on the other end of

23:07

the spectrum is the word arrogant. And

23:09

if you can picture that, everyone is

23:11

somewhere on that spectrum. And the irony

23:14

is the definition of humble and the

23:16

definition of arrogant are almost identical. They

23:19

are the estimate of your

23:21

importance in comparison to others.

23:23

And so it's how important

23:25

you feel in comparison to others. And

23:28

so simply put humble people just

23:30

don't feel like they're any more important than

23:32

anyone else. And arrogant people tend to feel

23:34

they're more important than others. But here's the

23:36

beauty of the spectrum. If you really wanna

23:38

put your money where your mouth is and

23:41

understand this very powerful discipline is

23:43

think about where you are and just put a

23:45

hash mark on the line. And if you really

23:47

wanna put your money where your mouth is, go

23:49

to the five people in your life that you

23:52

love and trust the most and

23:54

ask them to put a hash Mark on the line

23:56

for you. And Then you'll know how you're really showing

23:58

up in the world. But I Just... Personally

24:00

believe that a humble wife is

24:02

better. You attract what you are

24:04

and so humble people a track.

24:06

Lots of other humble people in

24:08

arid arrogant people just tend to

24:10

attract lots of arrogant people. Am.

24:13

And then I always just like to share

24:15

this last little point in that his gratitude.

24:18

Dips. The that the way to

24:20

help become humble is to just

24:22

practice gratitude every night when your

24:24

head hits the pillow after you've

24:27

prepared for the next day. By

24:29

the way off just simply saying.

24:32

Be. Grateful appreciate.

24:35

Whatever. It is in. It's

24:37

utterly impossible. I have found

24:39

to practice gratitude. And

24:41

be arrogant. So there's discipline

24:43

number ten for you, Sony

24:45

since ten amazing disciplines for

24:47

maximizing both your impact in

24:49

your inner peace. Give us

24:52

a call to action. Geno

24:54

and Fire Nation wants to

24:56

learn more. needs to learn

24:58

more. What should they do?

25:00

Fantastic wealth. First thing is to

25:02

go to the ten disciplines.com and

25:05

there you will find all of

25:07

the resources we talked about but

25:09

mainly to things number one is

25:11

what we call the True Self

25:13

Assessment. Were talking about freeing your

25:16

true self here in finding peace.

25:18

While the True Self Assessment is

25:20

gonna help you determine how free

25:22

you really are very powerful tool

25:24

and then you can also download

25:26

the first chapter of the book

25:29

Shine. In addition to that. We

25:31

offer a self study course, a

25:33

group coaching program and a master

25:35

minded so you really wanna go

25:37

deep with us in in bed

25:39

these disciplines in your life and

25:41

truly for your true self and

25:43

be driven and have peace. That's

25:45

the place to make that happen.

25:48

Fine. is near the average of the

25:50

size people he spend the most time

25:52

with you been hanging out with g

25:54

dubs ngl decent a some of that

25:56

heats for links everything we talked about

25:58

visit you fire dot on type Gino,

26:01

G-I-N-O in the search bar,

26:03

the show notes page will

26:05

pop right up. Gino, one

26:07

more time, give us that

26:09

call to action, URL. Yes,

26:12

it's thetendisciplines.com. Gino, thank you

26:14

for sharing your truth, your knowledge, your value with

26:16

Fire Nation. For that, we salute you and we'll

26:18

catch you on the flip side.

26:22

Hey, Fire Nation, a huge thank you

26:24

to our sponsors and Gino for sponsoring

26:26

today's episode and Fire Nation's successful entrepreneurs

26:28

accomplish big goals, which is why I

26:30

created the Freedom Journal to guide you

26:32

in accomplishing your number one goal in

26:34

100 days, and we're talking step by

26:36

step, visit thefreedomjournal.com and I will catch

26:38

you there or on the

26:40

flip side. Marketing

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